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e-Commerce Day 2020
The trade fair for the online trade
15 May 2020 in Cologne
RheinEnergieSTADION, Aachener Str. 999

made by

Information on data protection

*Please note that only the German version will be legally binding https://www.ecommerceday.de/datenschutz/

For real, the protection of personal data has the highest priority. We would therefore like to take this opportunity to inform you about how we protect your privacy when you provide us with your personal data. In addition to the obvious compliance with the legal provisions on data protection applicable in Germany, we would like to use this information to commit ourselves to responsible handling of your data so that your privacy is protected at all times. It is important to us that you feel safe when visiting our websites.

Under the point “person in charge” we first inform you about the person in charge, the data protection officer and any contact possibilities. Under “general information on the use of the website “ecommerceday.de” we will then inform you about all applicable information. Finally, under “Rights of the subject concerned” we would like to inform you about your rights as a respective person in terms of DS-GVO (general declaration on data protection).

A. Person in charge
B. General information on the use of the website “ecommerceday.de
C. Rights of the subject concerned

A. Person in charge

I. NAME AND ADDRESS OF THE PERSON IN CHARGE
The person in charge in terms of the basic data protection regulation and other national data protection laws of the member states and other data protection regulations is:
postal address:
real,- Digital Payment & Technology Services GmbH
Habsburgerring 2
50674 Cologne
Germany

Society:
real,- Digital Payment & Technology Services GmbH
Hansaallee 299
40549 Düsseldorf
Germany

Contact:
phone: +49 221 97597950
E-mail: ecommerceday@real-marktplatz.de

II. NAME AND ADDRESS OF THE DATA PROTECTION OFFICER
If you have any questions concerning the collection, processing or use of your personal data, please contact our data protection officer at the following addresses:

By e-mail:
datenschutz@real.de
By mail:
real GmbH
Data protection officer
Metro Street 1
40235 Düsseldorf

B. General information on the use of website “ecommerceday.de

We collect and use personal data of our users primarily only for the purpose for which the data was made available to us or to the extent necessary to provide a functional website as well as our content and services. Find the procedure in detail in the following:

I. Provision of the website “ecommerceday.de” and creation of log files
1. Description and scope of data processing
Whenever you visit our website, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected, if it is transmitted due to your browser settings:
Information about the browser type and the version used
• The user’s operating system
• The IP address of the user
• Date and time of access
• The last website from which the user’s system reaches our website
• Country and place of access
The data is stored for a short time in the log files of our system. This data is not stored together with other personal data of the user.

2. Legal basis for the data processing
The legal basis for the temporary storage of data and log files is Art. 6 Paragraph 1 lit. f DS-GVO.

3. Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. The storage in log files is done to ensure the functionality of the website. In addition, the data is used to optimise the website and to ensure the security of our information technology systems. These purposes constitute our legitimate interest in data processing in accordance with Art. 6 Para. 1 lit. f DS-GVO.

4. Duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection.

5. Possibility of revocation and removal
The collection of data for the provision of the website and the storage of the data in log files is mandatory for the operation of the website. There is therefore no possibility of revocation from the user.

II. Use of cookies in general
1. Description and scope of data processing
We use cookies on various pages to enable the use of certain functions and to make the visit to our website attractive and to record the use of our website statistically. Cookies are small text files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone or similar) when you visit our website. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware. The cookie only contains information that is related to the specific end device used. This does not mean, however, that we are directly informed of your identity. Most of the cookies we use are deleted after the browser session has ended (so-called session cookies).

Please proceed as follows:

In Internet Explorer:
In the “Tools” menu, select “Internet Options”. Click on the “Privacy” tab. Now you can make the security settings for the Internet zone. Here you define whether and which cookies should be accepted or rejected. Click “OK” to confirm your settings.

In Firefox:
In the “Tools” menu, select the “Settings” item. Click on “Privacy”. In the drop-down menu, select the entry “Create according to user-defined settings”. Now you can set whether to accept cookies, how long you want to keep these cookies and add exceptions to which websites you always or never want to allow cookies to be used. Click “OK” to confirm your settings.

In Google Chrome:
Click on the Chrome menu in the browser toolbar. Now select “Settings”. Click on “Show advanced settings”. Under “Privacy”, click “Content Settings”. Under “Cookies” you can make the following settings for cookies: Delete cookies, block cookies and website data by default, delete cookies by default after closing the browser, allow exceptions for cookies from certain websites or domains.

III. Use of cookies within the framework of the online presence
1. As already described, cookies are used on various pages to enable the use of certain functions and to make visiting our website more attractive. The following data is stored and transmitted in the cookies as an example:
• Language settings
• Items in a shopping cart
• Login -Information
Of course, you can set up your browser so that it does not store our cookies on your end device (cf. explanations on the use of cookies in general). However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

2. Legal basis for data processing
The legal basis for the processing of personal data using cookies is Art. 6 Paragraph 1 lit. f DS-GVO.

3. Purpose of data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognised even after a page change. For these purposes, our legitimate interest also lies in the processing of personal data in accordance with Art. 6 Para. 1 lit. f DS-GVO.

4. Duration of storage, possibility of revocation and removal
Cookies are stored on the user’s computer and are transmitted by the user to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies already stored can be deleted at any time. This can also be done automatically. If cookies for our website are deactivated, it is possible that not all functions of the website can be used to their full extent.

IV. Web analysis with integration of Google
1. Description and scope of data processing
Furthermore, cookies are used on our website to record and analyse the use of our website statistically. We use Google Marketing Platform / Analytics 360 on our website for this purpose, which among other things provide information about the surfing behaviour of our users. This is a web analysis service of Google inc. which uses so-called “cookies”. As already described above, these are text files that are stored on your computer and enable an analysis of your use of the website. If individual pages of our website are opened, the following data in particular are stored:
• Two bytes of the IP address of the accessing system of the user
• IInformation on the operating system of the accessing system
• Information about the browser
• The accessed website
• The website from which the user entered the accessed website (so-called referrer URL)
• The sub-pages that are entered from the accessed website
• The time spent on the website
• Date and time of your visit to our website
The information generated by this text file on the use of our website is transferred to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Insofar as this is required by law or if third parties process this data on behalf of Google, Google will also pass this information on to these third parties. This use will be anonymous or pseudonymised. You can find more detailed information about this directly at Google. If you do not want Google Analytics to have insight into your usage behaviour as described above, you can integrate a deactivation add-on into your browser. You can find more information about this add-on at: https://tools.google.com/dlpage/gaoptout/.

2. Legal basis for data processing
Legal basis for the processing of users’ personal data Art. 6 (1) lit. f DS-GVO.

3. Purpose of data processing
The processing of the personal data of users enables us to analyse the surfing behaviour of our users. By evaluating the data, it is possible to compile information on the use of the individual components of the website in aggregated form and to ensure and continuously improve the website and its usability. It is in these purposes that we have a legitimate interest with regard to the processing of data in accordance with Art. 6 Para. 1 lit. f) DS-GVO. By making the IP address anonymous, the users’ interest in the protection of their personal data is sufficiently taken into account.

4. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes.

5. Possibility of revocation and removal
Cookies are stored on the user’s computer and are transmitted by the user to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies (see above). Cookies already stored can be deleted at any time. This can also be done automatically.

V. Retargeting
1. The scope of processing of personal data
1a. Doubleclick by Google
With Doubleclick by Google we use a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to show you ads that are relevant for you. This service uses cookies that do not contain any personal information. Doubleclick cookies use a pseudonymous identification number assigned to your browser to verify that ads are displayed and accessed. This allows Google and its partner sites to serve ads based on previous visits to real pages or other sites. The information generated by the double-click cookie is transferred by Google to a server in the United States of America and stored there. Google adheres to the privacy policy of the Privacy Shield Agreement and is registered with the Privacy Shield Program of the United States Department of Commerce. The data is only transferred to third parties within the framework of legal regulations or order data processing. By using the real website, you agree to the use of the above-mentioned data and their processing by Google as described above. You can prevent the storage of cookies in your browser settings. However, we would like to point out that in this case you will not be able to use the functions of our website to their full extent and that this may result in incorrect displays. If you agree in general to the storage of cookies, but wish to waive the use of Doubleclick cookies, you can download and install a browser plugin under the following link, which deactivates the service Doubleclick by Google: https://www.google.com/.

1b. Facebook Custom Audiences
As part of usage-based online advertising, we also use communication tools from the social network Facebook, in particular the product Website Custom Audiences. In general, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. For the product Website Custom Audiences, the Facebook cookie is addressed. For further information about the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your options for privacy settings, please refer to the Facebook privacy policy, which you can view at https://www.facebook.com/policy.php. If you wish to revoke from the use of Facebook Website Custom Audiences, you can do so at https://www.facebook.com/.

2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 Para. 1 lit. a DS-GVO if the user has given his consent.

3. Purpose of data processing
The processing of users’ personal data enables us to improve our online marketing and make it more customer-oriented so that you receive the offers that are relevant to you. These services also contribute to the financing of the website.

4. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes.

5. Possibility of revocation and removal
Possibility of revocation and removal (https://www.youronlinechoices.com/de/praferenzmanagement/) or on the links already mentioned above. With your revocation no further data will be stored and the already stored data will not be used further. We would like to point out that the revocation also becomes effective by saving a cookie on your computer. Without this cookie it is not possible for us to recognise and observe your revocation. However, this cookie only contains the information that you have revoked from the use of the data in the course of online targeting. You must leave this cookie on your computer to permanently activate your revocation. If you delete the opt-out cookie, you will have to perform the opt-out again. You must also opt out for each computer and browser you use. Please note that the opt-out described above is only effective if and so long as cookies are accepted by your browser.

VI. Use of social plugins
1. Description and scope of data processing
On our website, the so-called social plug-ins of the companies listed below are used. This gives you the opportunity to share content directly from our website or apps via the corresponding social networks. Inc., 1601 S California Ave, Palo Alto, California 94304, USA The plug-ins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103; The plug-ins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. XING SE, Dammtorstrasse 29-32, 20354 Hamburg, Germany; The plugins are marked with a Xing logo, for example in the form of a stylized “X”. To increase the protection of your data when visiting our website, the plugins are integrated into the page by means of a so-called “2-click solution”. This integration ensures that when you call up a page of our website containing such plugins, no connection is yet established with the servers of Facebook, Google and Twitter. Only when you activate the plugins and thus give your consent to the data transfer, your browser establishes a direct connection to the servers of Google, Facebook or Twitter. The content of the respective plugin is then transmitted directly to your browser by the respective provider and integrated into the page. For information regarding the scope of data collection and further processing, use of data by the providers as well as your rights in this regard and setting options for the protection of your privacy, please refer to the data protection information of the providers:
http://www.facebook.com/policy.php
https://twitter.com/privacy
https://www.xing.com/privacy

2. Legal basis for the data processing
The legal basis for the processing of the data is Art. 6 Para. 1 lit. a DS-GVO if the user has given his consent. At the same time, an additional legal basis for the processing of users’ personal data is Art. 6 (1) lit. f DS-GVO.

3. Purpose of data processing
The processing of users’ personal data enables us to make the interaction between the different websites customer-oriented. For these purposes, our legitimate interest lies in the processing of the data in accordance with Art. 6 Para. 1 lit. f DS-GVO.

4. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes.

5. Possibility of revocation and removal
If you do not want social networks to collect data about you via the website, you must not activate the plugin via the so-called 2-click solution.

VII. Integration of further third party providers
1. Description and scope of data processing
For the purpose of and in our interest in illustrating and optimizing our offer, we also embed services from the third party providers listed below. This concerns in particular video and audio players. We do not collect any personal data nor do we transfer them to the third party providers. When integrating this type of offer, your browser regularly establishes a direct connection to the servers of the third party provider and transfers data to the operator as soon as the content is loaded and displayed. Information on data processing by the respective third party provider can be found in the data protection declaration of the respective third party provider.

• YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=de&visit_id=0-636644030056539000-341535836&rd=1

2. Legal basis for the data processing
Legal basis for the processing of users’ personal data Art. 6 (1) lit. f DS-GVO.

3. Purpose of data processing
Embedding the services of third party providers enables us to illustrate and optimise our range of services and thus make our offer more customer-oriented. For these purposes, our legitimate interest lies in the processing of data in accordance with Art. 6 para. 1 lit. f DS-GVO.

4. Duration of storageg
The data is deleted as soon as it is no longer required for our recording purposes.

5. Possibility of revocation and removal
If you do not want the third parties to collect information about you through the website, you may not click/view their content. For further information on data processing and any other possible revocation and removal options by the respective third party provider, please refer to the privacy policy of the respective third party provider:

• YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=de&visit_id=0-636644030056539000-341535836&rd=1

VIII. Newsletter
1. Description and scope of data processing
If you register on our website for our free newsletter, we will regularly inform you by e-mail about current e-commerce topics, promotions and much more. For the registration we need your e-mail address. If you provide us with further data, we will use this, among other things, to contact you personally. After sending the registration form you will receive an e-mail from us with a request for confirmation (double opt-in). Your registration only becomes effective after you have clicked on the link in this e-mail. If you do not confirm your registration, your data will be deleted. You can unsubscribe from the newsletter at any time. Please use the unsubscribe link in every e-mail.

2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 Para. 1 lit. a DS-GVO if the user has given his consent..

3. Purpose of data processing
The collection of the user’s e-mail address is used to deliver the newsletter. If further data are collected, the collection serves to prevent misuse of the services or the e-mail address used.

4. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes.

5. Possibility of revocation and removal
The subscription to the newsletter can be cancelled by the user concerned at any time. Please inform us of your cancellation in text form or use the link provided in each e-mail to unsubscribe completely from the newsletter. This will also allow you to revoke your consent to the storage of personal data collected during the registration process.

IX. Use of the comment function
1. Description and scope of data processing
If you make use of the possibility of commenting on contributions on our site, we will save the name and e-mail address you have given us for this purpose by entering it in the corresponding input mask. The storage takes place in accordance with the legal data protection requirements and serves in particular to enable the provision of services and to enable contact in cases of abuse.

2. Legal basis for data processing
The legal basis for the processing of this data is Art. 6 Para. 1 lit. a DS-GVO if the user has given his consent. At the same time, an additional legal basis for the processing of users’ personal data is Art. 6 (1) lit. f DS-GVO.

3. Purpose of data processing
The collection of data serves to ensure the execution of the comment function. And to prevent abuse of the services. To this end, our legitimate interest lies in processing the data in accordance with Art. 6 Para. 1 lit. f DS-GVO.

4. Duration of storage
The data is deleted as soon as it is no longer required for our recording purposes.

5. Possibility of revocation and removal
You can revoke from the storage of this data by sending an e-mail to datenschutz@real.de

X. Misuse of the internet presence
1. Description and scope of data processing
If it serves to clarify an abuse of the platform, for which a legal prosecution is necessary or if there is a legal obligation to disclose, personal data will be forwarded to authorities (in particular criminal prosecution authorities and financial authorities), our legal defense and, if necessary, to injured third parties. A transfer can also take place if this serves the enforcement of our general terms and conditions or other agreements or is necessary due to a legal or official order or a court order. Furthermore, we use the device information mentioned under I) 1) No. 1, No. 3, No. 6 to detect a possible misuse of a customer account. To protect your real.de account, we will send you an e-mail if we detect unusual login activities, such as login attempts from other locations than usual or via another device.

2. Legal basis of data processing
The legal basis for the processing is Article 6(1)(f) of the DS-GVO.

3. Purpose of the data processing
Data processing is absolutely necessary to ensure the security of our information technology systems and processes and to comply with legal and official requirements. Furthermore, the processing also indirectly serves the interests of the persons concerned with regard to the integrity of their personal data. These purposes are our legitimate interest in data processing in accordance with Art. 6 Para. 1 lit. f DS-GVO.

4. Duration of storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection.br>
5. Possibility of revocation and removal
You have the right to revoke from this data processing. However, in addition to declaring your revocation, you must give reasons against the processing, which result from your particular situation, since the processing of the data in the event of improper use of the law, is necessary to counteract the misuse of the services provided and to prevent the impairment of your own and third party rights.

C. Rights of the subject concerned
If your personal data is processed, you are the subject concerned within the meaning of the DS-GVO and you are entitled to the following rights, unless exceptions apply:

1. Right of information
You, as the subject concerned, have the right to obtain confirmation from the controller as to whether personal data relating to you are being processed; if this is the case, you have the right to be informed of this personal data and to receive the information specified in Art. 15 of the DS-GVO.

2. Right of rectification
Furthermore, you, as the suubject concerned, have the right to request the person responsible to rectify incorrect personal data concerning you and, if necessary, to complete incomplete personal data (Art. 16 DS-GVO).

3. Right to restrict processing
Furthermore, the subject concerned has the right to request the person in charge to restrict the processing if one of the conditions listed in Art. 18 DPA is met, e.g. if the subject concerned has revoked from the processing, for the duration of the examination of the person in charge.

4. Right of deletion
Finally, as a subject concerned, you have the right to request the person in charge to delete personal data concerning you without delay if one of the reasons listed in Article 17 of the DPA applies, e.g. if the data are no longer needed for the purposes pursued (right to deletion).

5. Right to information
If you have exercised the right to rectify, erase or limit the processing, the person in charge is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients by the person in charge.

6. Right to data transferability
You have the right to receive the personal data concerning you that you have provided to the data responsible partyin a structured, common and machine-readable format. You also have the right to have this data communicated to another responsible partywithout hindrance from the responsible partyto whom the personal data has been made available, provided that the processing is based on consent pursuant to Art. 6 Paragraph 1 letter a DPA or Art. 9 Paragraph 2 letter a DPA or on a contract pursuant to Art. 6 Paragraph 1 letter b DPA, and that the processing is carried out using automated procedures. In exercising this right, you also have the right to request that the personal data concerning you be transferred directly from one responsible party to another, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data transferability shall not apply to processing of personal data which is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right of revocation
You have the right to revoke at any time, for reasons arising from your particular situation, to the processing of personal data concerning you which is carried out pursuant to Article 6(1)(e) or (f) of the DPA, including profiling based on these provisions. The responsible partywill no longer process the personal data concerning you unless he or she can demonstrate compelling reasons for processing which are justified on grounds of protection and which outweigh your interests, rights and freedoms, or unless the processing is for the purpose of asserting, exercising or defending legal claims. Where personal data relating to you are processed for the purpose of direct marketing, you have the right to revoke at any time to the processing of personal data relating to you for the purpose of such marketing, including profiling, insofar as it relates to such direct marketing. If you revoke from processing for the purposes of direct marketing, the personal data concerning you will no longer be processed for those purposes. You have the possibility to exercise your right of revocation in relation to the use of information society services, without prejudice to Directive 2002/58/EC, by means of automated procedures using technical specifications.

8. Right to withdraw your data protection consent
You have the right to withdraw from your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.

9. Automated decision in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which has legal effect on you or which significantly affects you in a similar way. This shall not apply where the decision is necessary for the conclusion or performance of a contract between you and the party in charge, is authorised by Union or national law to which the responsible party is subject and such law contains adequate measures to safeguard your rights and freedoms and legitimate interests or is taken with your explicit consent. However, such decisions may not be based on special categories of personal data pursuant to Article 9 (1) of the DPA, unless Article 9 (2) (a) or (g) of the DPA applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests. With regard to the cases referred to in (1) and (3), the responsible party shall take appropriate measures to safeguard the rights and freedoms and your legitimate interests, which shall include at least the right to obtain the intervention of a person from the responsible party, to present his or her point of view and to contest the decision.

10. Right of appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, every subject concerned has the right to lodge a complaint with a supervisory authority if the data subject considers that the processing of personal data relating to him or her is contrary to the DPA (Article 77 DPA). The subject concerned may invoke this right before a supervisory authority in the Member State in which he or she is resident, at his or her place of work or at the place where the alleged infringement occurred. In North Rhine-Westphalia this is the competent supervisory authority:
State Commissioner for Data Protection and Freedom of Information

North Rhine-Westphalia
PO box 20 04 44
40102 Düsseldorf
Phone: +49 211 38424-0
Fax: +49 211 38424-10
e-mail: poststelle@ldi.nrw.de

For any further questions, please contact our data protection officer.