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e-Commerce Day 2020
The trade fair for the online trade
15 May 2020 in Cologne
RheinEnergieSTADION, Aachener Str. 999

made by

08:00

until 09:00 CEST

Small welcome breakfast .Treat yourself to a coffee, tea, soft drink or a tasty snack on arrival.

To the site plan.

09:00

until 09:30 CEST

09:30

until 10:00 CEST

10:00

until 10:30 CEST

10:30

until 11:00 CEST

11:00

until 11:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the site plan.

11:30

until 12:00 CEST

12:00

until 12:30 CEST

12:30

until 13:00 CEST

13:00

until 13:30 CEST

13:00

until 14:30 CEST

Lunch break. Lunch buffet opening hours: 13:00 to 14:30. Help yourself to our varied buffets of food and drinks.

Use the time to network and visit our exhibitors. 

14:00

until 14:30 CEST

14:30

until 15:00 CEST

15:00

until 15:30 CEST

15:30

until 16:00 CEST

16:00

until 16:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the stand plan.

16:30

until 17:00 CEST

17:00

until 17:30 CEST

17:00

until 17:30 CEST

17:30

until 18:00 CEST

Main Stage

Welcome & Update on Kaufland Global Marketplace – Dr. Gerald Schönbucher

(CEO Kaufland e-commerce, Kaufland Global Marketplace)

AI-Powered Marketing: The Future of Smart Selling – Julia Wolczek & Carolin Degenhardt

(Performance Lead, Central Europe & Technical Engagement Manager, Google)

Maximizing your Marketing performance with AI – Claudia Studtmann

(Head of Retail DACH, Meta/Facebook)

Combating returns, marketplace closures and Temu: what we can achieve for you – Heidi Kneller-Gronen, Andreas Müller & Robert Krancke

(Managing Director, President Bundesverband Onlinehandel e.V. & Vice President, Bundesverband Onlinehandel e.V. (BVOH))

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

You won't make friends with the GDPR – Steffen Lüning

(Certified data protection officer (TÜV®), Brandeis Digital GmbH)

Without leadership, you lose the game – Matthias Sammer

(Consultant Borussia Dortmund & German Football Functionary)

Interviewpartner: Gerald Schönbucher - CEO Kaufland e-commerce

The Mustermanns - a live insight into the living room of German citizens – Johannes Altmann

(Founder, Pinops GmbH)

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars" – Michael Atug

(CEO and digital rockstar, MAW Werkzeuge GmbH)

Personalization in e-commerce: Mix and match with these 10 ideas – Simon Kinzel

(Head of E-Commerce CH, Tchibo (Schweiz) AG)

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Center Stage

Future of Retail – The retail trends 2024 – Anne Lisa Nguyen

(Director of ECC KÖLN, ECC KÖLN (IFH Köln))

Google Shopping Strategies for 2024 – Maik Metzen

(Managing Director, AdStrive)

LEGO® loves Retail – Mary-Jo Slipek & Jonas Nadenau

(Director Sales & Sr. eCommerce Manager, Lego System A/S)

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers? – Oliver Lucas

(Managing Director, NFQ Solutions GmbH)

A station with a future and what it has to do with eCommerce. – Stephan Lerch

(Business & Strategy, DB InfraGO AG)

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally – Payam Rahbari & Daniel Bleichroth

(Head of Sales & Area Product Manager | plentyChannel, Plentysystems AG)

5 success factors of marketplaces – Philipp Ludewig

(Associate Director, Marketplace Business Development, Redcare Pharmacy N.V.)

Talk to me! - The search for the future in e-commerce – Stefan Kuper

(Senior Consultant for E-Commerce Search, neuland - Büro für Informatik GmbH)

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level – Kevin Grajek & Christian Meierhoff

(Business Development Manager & Head of eCommerce Services, Fiege Logistik Stiftung & Co. KG)

Sustainable online purchasing decisions: Online store design between green claims and green nudging – Martin Groß-Albenhausen

(Deputy Managing Director of BEVH, BEVH)

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand – Sven Lang

(CEO, Lang Consulting GmbH)

AI-Driven Seller Empowerment – Dr. Anna Magdalena Voegele

(Head of Data Science Selling & Supply by Kaufland e-commerce, Kaufland Global Marketplace)

Increase the profitability of your Amazon Ads by 30% in 30 days – Tobias Dziuba

(Managing Director, AdsMasters GmbH)

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands – Fabio Maglieri

(Country Lead DACH, Voyado)

Expo Stage

Turn product data into revenue: How to create and syndicate relevant content that converts – Stéphane Guenin & Michael Henrichs

(VP Sales Europe, Shoppingfeed & Member of the Executive Management Contentserv, Shoppingfeed)

The Future of Tracking - Business in a cookieless world – Timo Aden

(Co-Founder Digitl & Consultant Digitalisation)

Reach Global Markets with Language AI – Nexhmedin Bicaj

(Account Management Lead, DeepL S)

The Amazon Advantage: Boosting Sales and Profits Amidst Marketplace Challenges – Jim Mann

(Vice President Europe, Getida)

5 advertising tips to take off with multichannel e-commerce in 2024 – Franca Lenzen & Tom Maier

(Senior Account Executive DACH & Senior Account Executive DACH, Channable)

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue – Jay Olschewitsch

(Senior Sales Manager, Nexi Germany GmbH)

The pressure increased on Amazon – Cosima Gräßlin

(Amazon Advertising Expertin und Leiterin Inhouse Academy, AMZELL GmbH)

The End of Life or just Shopware 5? – Tim Janke

(Head of Sales, signundsinn GmbH)

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy – Nadine McNulty

(Senior SEO Consultant, Claneo GmbH)

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns – Michaela Fraundorfer

(MSc - Director Sales, Roomle GmbH)

Soundcheck

After-Show-Party

Soundcheck

After-Show-Party

08:00

until 09:00 CEST

Small welcome breakfast .Treat yourself to a coffee, tea, soft drink or a tasty snack on arrival.

To the site plan.

09:00

until 09:30 CEST

Main Stage

Welcome & Update on Kaufland Global Marketplace – Dr. Gerald Schönbucher

(CEO Kaufland e-commerce)

09:30

until 10:00 CEST

Expo Stage

Turn product data into revenue: How to create and syndicate relevant content that converts – Stéphane Guenin & Michael Henrichs

(VP Sales Europe, Shoppingfeed & Member of the Executive Management Contentserv)

Main Stage

AI-Powered Marketing: The Future of Smart Selling – Julia Wolczek & Carolin Degenhardt

(Performance Lead, Central Europe & Technical Engagement Manager)

Center Stage

Future of Retail – The retail trends 2024 – Anne Lisa Nguyen

(Director of ECC KÖLN)

10:00

until 10:30 CEST

Expo Stage

The Future of Tracking - Business in a cookieless world – Timo Aden

(Co-Founder Digitl & Consultant Digitalisation)

Main Stage

Maximizing your Marketing performance with AI – Claudia Studtmann

(Head of Retail DACH)

Center Stage

Google Shopping Strategies for 2024 – Maik Metzen

(Managing Director)

10:30

until 11:00 CEST

Main Stage

Combating returns, marketplace closures and Temu: what we can achieve for you – Heidi Kneller-Gronen, Andreas Müller & Robert Krancke

(Managing Director, President Bundesverband Onlinehandel e.V. & Vice President)

Center Stage

LEGO® loves Retail – Mary-Jo Slipek & Jonas Nadenau

(Director Sales & Sr. eCommerce Manager)

Expo Stage

Reach Global Markets with Language AI – Nexhmedin Bicaj

(Account Management Lead)

11:00

until 11:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the site plan.

11:30

until 12:00 CEST

Expo Stage

The Amazon Advantage: Boosting Sales and Profits Amidst Marketplace Challenges – Jim Mann

(Vice President Europe)

Center Stage

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers? – Oliver Lucas

(Managing Director)

Main Stage

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

12:00

until 12:30 CEST

Expo Stage

5 advertising tips to take off with multichannel e-commerce in 2024 – Franca Lenzen & Tom Maier

(Senior Account Executive DACH & Senior Account Executive DACH)

Main Stage

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

Center Stage

A station with a future and what it has to do with eCommerce. – Stephan Lerch

(Business & Strategy)

12:30

until 13:00 CEST

Expo Stage

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue – Jay Olschewitsch

(Senior Sales Manager)

Main Stage

You won't make friends with the GDPR – Steffen Lüning

(Certified data protection officer (TÜV®))

Center Stage

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally – Payam Rahbari & Daniel Bleichroth

(Head of Sales & Area Product Manager | plentyChannel)

13:00

until 14:30 CEST

Lunch break. Lunch buffet opening hours: 13:00 to 14:30. Help yourself to our varied buffets of food and drinks.

Use the time to network and visit our exhibitors. 

13:00

until 13:30 CEST

Center Stage

5 success factors of marketplaces – Philipp Ludewig

(Associate Director, Marketplace Business Development)

14:00

until 14:30 CEST

Center Stage

Talk to me! - The search for the future in e-commerce – Stefan Kuper

(Senior Consultant for E-Commerce Search)

14:30

until 15:00 CEST

Expo Stage

The pressure increased on Amazon – Cosima Gräßlin

(Amazon Advertising Expertin und Leiterin Inhouse Academy)

Center Stage

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level – Kevin Grajek & Christian Meierhoff

(Business Development Manager & Head of eCommerce Services)

Main Stage

Without leadership, you lose the game – Matthias Sammer

(Consultant Borussia Dortmund & German Football Functionary)

Interviewpartner: Gerald Schönbucher - CEO Kaufland e-commerce

15:00

until 15:30 CEST

Center Stage

Sustainable online purchasing decisions: Online store design between green claims and green nudging – Martin Groß-Albenhausen

(Deputy Managing Director of BEVH)

Expo Stage

The End of Life or just Shopware 5? – Tim Janke

(Head of Sales)

Main Stage

The Mustermanns - a live insight into the living room of German citizens – Johannes Altmann

(Founder)

15:30

until 16:00 CEST

Center Stage

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand – Sven Lang

(CEO)

Expo Stage

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy – Nadine McNulty

(Senior SEO Consultant)

Main Stage

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars" – Michael Atug

(CEO and digital rockstar)

16:00

until 16:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the stand plan.

16:30

until 17:00 CEST

Main Stage

Personalization in e-commerce: Mix and match with these 10 ideas – Simon Kinzel

(Head of E-Commerce CH)

Center Stage

AI-Driven Seller Empowerment – Dr. Anna Magdalena Voegele

(Head of Data Science Selling & Supply by Kaufland e-commerce)

Expo Stage

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns – Michaela Fraundorfer

(MSc - Director Sales)

17:00

until 17:30 CEST

Main Stage

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Expo Stage

Soundcheck

After-Show-Party

Center Stage

Increase the profitability of your Amazon Ads by 30% in 30 days – Tobias Dziuba

(Managing Director)

17:30

until 18:00 CEST

Main Stage

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Center Stage

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands – Fabio Maglieri

(Country Lead DACH)

Expo Stage

Soundcheck

After-Show-Party