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e-Commerce Day 2020
The trade fair for the online trade
15 May 2020 in Cologne
RheinEnergieSTADION, Aachener Str. 999
Buy tickets

made by

08:00

until 09:00 CEST

Small welcome breakfast .Treat yourself to a coffee, tea, soft drink or a tasty snack on arrival.

To the site plan.

09:00

until 09:30 CEST

09:30

until 10:00 CEST

10:00

until 10:30 CEST

10:30

until 11:00 CEST

11:00

until 11:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the site plan.

11:30

until 12:00 CEST

12:00

until 12:30 CEST

12:30

until 13:00 CEST

13:00

until 13:30 CEST

13:00

until 14:30 CEST

Lunch break. Lunch buffet opening hours: 13:00 to 14:30. Help yourself to our varied buffets of food and drinks.

Use the time to network and visit our exhibitors. 

14:00

until 14:30 CEST

14:30

until 15:00 CEST

15:00

until 15:30 CEST

15:30

until 16:00 CEST

16:00

until 16:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the stand plan.

16:30

until 17:00 CEST

17:00

until 17:30 CEST

17:00

until 17:30 CEST

17:30

until 18:00 CEST

Main Stage

Welcome & Update on Kaufland Global Marketplace – Dr. Gerald Schönbucher

(CEO Kaufland e-commerce, Kaufland Global Marketplace)

Welcome & Update on Kaufland Global Marketplace

Welcome & Update on Kaufland Global Marketplace by Dr. Gerald Schönbucher.

Dr. Gerald Schönbucher
CEO Kaufland e-commerce

AI-Powered Marketing: The Future of Smart Selling – Julia Wolczek & Carolin Degenhardt

(Performance Lead, Central Europe & Technical Engagement Manager, Google)

AI-Powered Marketing: The Future of Smart Selling

Welcome to our keynote where the future is now! Discover how you can harness the transformative power of Generative AI to optimize your business value. We explain the basics of GenAI and how AI is at the core of Google Solutions. Explore the practical applications with us and how your marketing efforts can be improved with smart product data. Learn to generate comprehensive titles, descriptions, and product attributes with the assistance of large language models (LLMs). All it takes is a few clicks, and you'll witness the incredible potential of Generative AI.
Julia Wolczek & Carolin Degenhardt
Performance Lead, Central Europe & Technical Engagement Manager

Maximizing your Marketing performance with AI – Claudia Studtmann

(Head of Retail DACH, Meta/Facebook)

Maximizing your Marketing performance with AI

AI is changing the world of marketing. We look at the latest trends and innovations on how to combine human expertise with technology to achieve the best results.
Claudia Studtmann
Head of Retail DACH

Combating returns, marketplace closures and Temu: what we can achieve for you – Heidi Kneller-Gronen, Andreas Müller & Robert Krancke

(Managing Director, President Bundesverband Onlinehandel e.V. & Vice President, Bundesverband Onlinehandel e.V. (BVOH))

Combating returns, marketplace closures and Temu: what we can achieve for you

We shed light on the current problems in online retail. We discuss the current political status of returns and withdrawal abuse. We address the consequences of marketplace closures and what solutions are available. We will also be looking at Temu. What opportunities and risks there are and what we are doing both politically and in direct exchange with Temu.
Heidi Kneller-Gronen, Andreas Müller & Robert Krancke
Managing Director, President Bundesverband Onlinehandel e.V. & Vice President

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight!

With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.
Expert Panel
Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria)

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight!

With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.
Expert Panel
Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria)

You won't make friends with the GDPR – Steffen Lüning

(Certified data protection officer (TÜV®), Brandeis Digital GmbH)

You won't make friends with the GDPR

Dive into the world of data protection humor. What? Yes, it´s possible and it exists! My lecture combines laughter and data protection. Here, you'll learn the basics of GDPR and understand what companies and data protection officers should actually do regarding data protection. With a twinkle in my eye, I establish practical relevance, sometimes with a touch of exaggeration. Tailored to the e-commerce theme, not only is the internet teased, but data protection itself invites sarcasm. Nevertheless, or perhaps because of it, understanding for this dry subject is heightened. Look forward to a data protection lecture of a "different kind." Humorously added value for the e-commerce industry.
Steffen Lüning
Certified data protection officer (TÜV®)

Without leadership, you lose the game – Matthias Sammer

(Consultant Borussia Dortmund & German Football Functionary)

Interviewpartner: Gerald Schönbucher - CEO Kaufland e-commerce

Without leadership, you lose the game

The well-known German soccer official and current advisor at Borussia Dortmund, Matthias Sammer, is one of the greats in German soccer. In an interview with Dr. Gerald Schönbucher, CEO of Kaufland e-commerce, Sammer explains the origin of one of his guiding principles: ""Without leadership, everything is nothing"". Matthias Sammer discusses the power of hierarchical leadership and talks about how he has practiced leadership in his previous positions.
Matthias Sammer
Consultant Borussia Dortmund & German Football Functionary

The Mustermanns - a live insight into the living room of German citizens – Johannes Altmann

(Founder, Pinops GmbH)

The Mustermanns - a live insight into the living room of German citizens

Max and his wife Erika Mustermann are often used to describe the typical German citizen. But who is Max, who is Erika and what is behind the probably most famous two citizens of the republic? An insight with Johannes Altmann and the activities of his new company pinops.
Johannes Altmann
Founder

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars" – Michael Atug

(CEO and digital rockstar, MAW Werkzeuge GmbH)

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars"

Fake ratings are the new gold, a new digital currency so to say. Why are they so important? This can often only be understood by studying psychology and algorithms. It is a manipulation that is unparalleled. The holy trinity in which the customer can be judge, god and savior and decide on victory and defeat.
Michael Atug
CEO and digital rockstar

Personalization in e-commerce: Mix and match with these 10 ideas – Simon Kinzel

(Head of E-Commerce CH, Tchibo (Schweiz) AG)

Personalization in e-commerce: Mix and match with these 10 ideas

10 fields of application for personalization in e-commerce are presented along the customer journey. To this end, the power of personalization is developed using illustrative examples and best practices are presented for the respective areas. As a bonus, there is a brief outlook on the future of personalization in the fashion industry.
Simon Kinzel
Head of E-Commerce CH

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries?

Artificial intelligence is changing a lot in the music business in particular - this has an impact on the writing of music lyrics, music rights and image production. Smudo shows the changes, comments on them and draws a comparison to other industries, including e-commerce. An exciting talk with a real legend in the German music business!
Smudo
Co-founder of the band "Die Fantastischen Vier"

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries?

Artificial intelligence is changing a lot in the music business in particular - this has an impact on the writing of music lyrics, music rights and image production. Smudo shows the changes, comments on them and draws a comparison to other industries, including e-commerce. An exciting talk with a real legend in the German music business!
Smudo
Co-founder of the band "Die Fantastischen Vier"
Center Stage

Future of Retail – The retail trends 2024 – Anne Lisa Nguyen

(Director of ECC KÖLN, ECC KÖLN (IFH Köln))

Future of Retail – The retail trends 2024

Over the past three years, retail has been in a prolonged crisis mode, characterized by challenges such as the COVID-19 pandemic, the conflict in Ukraine, supply chain disruptions and energy crises, meaning that change in reatil is happening faster than ever. Some retail trends are gaining momentum, others are slowing down and some retail trends are disappearing altogether. But what will remain after these crises? How will consumer behavior change in the long term? Join Anne Lisa Nguyen as she summarizes the latest developments based on extensive studies by ECC KÖLN and IFH KÖLN and sheds light on the effects on the retail of tomorrow.
Anne Lisa Nguyen
Director of ECC KÖLN

Google Shopping Strategies for 2024 – Maik Metzen

(Managing Director, AdStrive)

Google Shopping Strategies for 2024

Viewing the increasing automation of Google Ads campaigns and the spread of black box campaigns such as Performance Max, you might loose important control options. This is why specifically planned campaign structures are becoming increasingly important in order to improve the efficiency of campaigns. But what is the optimal structure? Should it be centered on brands or product categories? Is it advisable to design separate campaigns for top sellers? By using practical examples, we will discuss various options and analyse their advantages and disadvantages. This way, you find the right structure for every shop.
Maik Metzen
Managing Director

LEGO® loves Retail – Mary-Jo Slipek & Jonas Nadenau

(Director Sales & Sr. eCommerce Manager, Lego System A/S)

LEGO® loves Retail

Why is LEGO® an innovative LOVEBRAND and how do we realise our strategic priorities with our retail partners to generate mutual value?
Mary-Jo Slipek & Jonas Nadenau
Director Sales & Sr. eCommerce Manager

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers? – Oliver Lucas

(Managing Director, NFQ Solutions GmbH)

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers?

In the age of e-commerce, a well thought-out multi-marketplace strategy and targeted internationalization are crucial for success. However, many companies miss the opportunity to make the most of their digital presence by not thinking the task through to the end and not consistently optimizing the projects. The key to success lies in the intelligent management of the system landscape, sales channels and product ranges in order to expand successfully across national borders. Instead, systems and service providers are exchanged and everything simply doesn't fit together.
But how do you select the right service providers and systems to realize this complex project? This presentation offers practical solutions and shows how an effective mix of product range, channel and country can significantly improve a company's international reach and market positioning. Discover with us the magic formula for successful multi-marketplace management and the internationalization of your business.
Oliver Lucas
Managing Director

A station with a future and what it has to do with eCommerce. – Stephan Lerch

(Business & Strategy, DB InfraGO AG)

A station with a future and what it has to do with eCommerce.

"Box - Die Abholstation" is Deutsche Bahn's new Click&Collect service. Consignments can easily be collected and returned contactlessly at a Packstation at the station. Whether orders from online stores or stationary retailers, the service is independent of suppliers and providers and can be used conveniently and flexibly by recipients at local public transport stations. The keynote will focus on the presentation of new, sustainable and efficient use cases for sellers that go beyond the traditional use of pick-up stations (open to all providers).
Stephan Lerch
Business & Strategy

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally – Payam Rahbari & Daniel Bleichroth

(Head of Sales & Area Product Manager | plentyChannel, Plentysystems AG)

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally

Today, almost every second e-commerce euro is earned on online marketplaces and platforms. But what do I actually have to consider if I want to sell my products on multiple channels? How does it work simply, securely and internationally? Payam Rahbari and Daniel Bleichroth show you how you can increase your reach and sales. They give you practical tips for selling on Kaufland Global Marketplace.
Payam Rahbari & Daniel Bleichroth
Head of Sales & Area Product Manager | plentyChannel

5 success factors of marketplaces – Philipp Ludewig

(Associate Director, Marketplace Business Development, Redcare Pharmacy (Shop Apotheke Service GmbH))

5 success factors of marketplaces

The number of marketplaces is growing rapidly and more and more retailers have become marketplaces in recent years. Expectations on the part of sellers and customers are rising enormously and the battle for reach, growth and access to customers is deciding who will prevail in the long term and which concept will be accepted by customers.
Philipp Ludewig
Associate Director, Marketplace Business Development

Talk to me! - The search for the future in e-commerce – Stefan Kuper

(Senior Consultant for E-Commerce Search, neuland - Büro für Informatik GmbH)

Talk to me! - The search for the future in e-commerce

Search is probably the most important part of an online store and has a decisive influence on bounce rates. However, not all store operators are satisfied with the quality of their solution. At the same time, ChatGPT & Co. are bringing a paradigm shift in the communication between humans and machines, which is already today influencing expectations of search in online stores: I know my problem - you tell me the solution! So the question is: What does it take for search to benefit from this? In this presentation, Stefan Kuper will show that you don't need a large external AI system to be able to communicate with a store search in natural language and get significantly better search results. He will explain which on-board tools can be used for and what simple steps are required to integrate them into your own systems. And since a live demo is worth a thousand words, it's show time at the end!
Stefan Kuper
Senior Consultant for E-Commerce Search

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level – Kevin Grajek & Christian Meierhoff

(Business Development Manager & Head of eCommerce Services, Fiege Logistik Stiftung & Co. KG)

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level

Discover how you can save time and effort and have error-prone processes taken over by experienced professionals at the FIEGE Digital E-Commerce Restaurant. Professional payment processing and effective complaints management are just a few of our speciality ingredients. Find out why a visit to a restaurant is worthwhile compared to cooking yourself. Join us and get your place at the table of success!
Kevin Grajek & Christian Meierhoff
Business Development Manager & Head of eCommerce Services

Sustainable online purchasing decisions: Online store design between green claims and green nudging – Martin Groß-Albenhausen

(Deputy Managing Director of BEVH, BEVH)

Sustainable online purchasing decisions: Online store design between green claims and green nudging

Online retailers can make their internal processes sustainable - but a key contribution lies in consumers making informed decisions about sustainable products. What insights are there for store design that effectively points customers towards more sustainable product variants? What about the EU's regulatory requirements? And what does the digital product passport mean for product data management?
Martin Groß-Albenhausen
Deputy Managing Director of BEVH

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand – Sven Lang

(CEO, Lang Consulting GmbH)

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand

Sven Lang, founder and CEO of Lang Consulting GmbH, one of the leading agencies in e-commerce. With an expert team of over 40 professionals, Lang Consulting focuses on scaling e-commerce brands to 7 to 8-digit annual revenues. The main focus is on strategic and data-driven brand building, using multi-channel touchpoint marketing and performance branding.
Sven Lang
CEO

AI-Driven Seller Empowerment – Dr. Anna Magdalena Voegele

(Head of Data Science Selling & Supply by Kaufland e-commerce, Kaufland Global Marketplace)

AI-Driven Seller Empowerment

Using modern methods such as machine learning, sellers can improve their visibility and competitiveness on marketplaces and other sales channels. This includes methods such as product classification, text optimization and image recognition. Fairness also plays a key role: we use AI to track down counterfeit products and fraud and thus work towards a modern marketplace based on trust and innovation.
Dr. Anna Magdalena Voegele
Head of Data Science Selling & Supply by Kaufland e-commerce

Increase the profitability of your Amazon Ads by 30% in 30 days – Tobias Dziuba

(Managing Director, AdsMasters GmbH)

Increase the profitability of your Amazon Ads by 30% in 30 days

Avoid common Amazon Ads mistakes to increase profitability and market share. Learn key strategies for campaign optimization, including keyword selection and budget management. This presentation will show you how to maximize ad spend and succeed on the largest marketplace.
Tobias Dziuba
Managing Director

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands – Fabio Maglieri

(Country Lead DACH, Voyado)

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands

How do you bridge the online and offline experience as a premium retailer? And how is first party data becoming the foundation of building long-lasting relationships with customers? Join us for a session featuring best practices from Samsøe Samsøe, the Danish international fashion powerhouse, with 50 own brand stores across 35 countries, who are on a journey to unify the brand experience, both online and in-store. With its own e-com growing fast each year, 75 % of their B2C revenue still comes from the physical stores - hence the need for a loyalty program to turn first-time buyers to repeat customers and elevate the brand across all channels.
Fabio Maglieri
Country Lead DACH
Expo Stage

Turn product data into revenue: How to create and syndicate relevant content that converts – Stéphane Guenin & Michael Henrichs

(VP Sales Europe, Shoppingfeed & Member of the Executive Management Contentserv, Shoppingfeed)

Turn product data into revenue: How to create and syndicate relevant content that converts

Amidst a growing array of channels and competitors, differentiation is key. High-end product information management harmonized with Shoppingfeed's integrated marketplace and feed management, positions you for a competitive edge!
Stéphane Guenin & Michael Henrichs
VP Sales Europe, Shoppingfeed & Member of the Executive Management Contentserv

The Future of Tracking - Business in a cookieless world – Timo Aden

(Co-Founder Digitl & Consultant Digitalisation)

The Future of Tracking - Business in a cookieless world

The tracking landscape has changed a lot over the last year and will be facing new challenges with the deprecation of third party cookies also in Google Chrome. This presentation will set the scene from a legal and business perspective. Solutions will be shown how to react and act and what impact this will have on tracking.
Timo Aden
Co-Founder Digitl & Consultant Digitalisation

Booked

Speaker tba

How to Increase Sales and Protect Profit Margins in 2024 – Sina Chakeri

(Director of Sales Europe, Getida)

How to Increase Sales and Protect Profit Margins in 2024

Uncover the essential strategies for business triumph in 2024! Join us for expert insights on elevating sales, fortifying profit margins, and steering your enterprise toward sustained growth. Discover the keys to success and ensure your business survives and thrives in the coming year's competitive landscape and beyond. Don't miss out on this vital knowledge to propel your business to new heights!
Sina Chakeri
Director of Sales Europe

5 advertising tips to take off with multichannel e-commerce in 2024 – Franca Lenzen & Tom Maier

(Senior Account Executive DACH & Senior Account Executive DACH, Channable)

5 advertising tips to take off with multichannel e-commerce in 2024

It is not without reason that more and more brands and sellers are turning to multichannel strategies to get started in e-commerce. From minimised business risks to increased competitiveness and reach to higher sales figures - the arguments are obvious. But setting up and managing independent channels can quickly become complex, time-consuming and resource-intensive. But that doesn't have to be the case. In this session, Franca & Tom from Channable will share 5 top tips in multichannel advertising 2024.
Franca Lenzen & Tom Maier
Senior Account Executive DACH & Senior Account Executive DACH

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue – Jay Olschewitsch

(Senior Sales Manager, Nexi Germany GmbH)

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue

Competition is fierce: online sellers need to reinvent themselves continuously. To face this challenge and successfully sell online, it is of utmost importance to know your target audience in detail and understand their behaviour. In our entertaining presentation, we will show what online shoppers are expecting and how you can implement tried and tested tweaks in your checkout immediately!
Jay Olschewitsch
Senior Sales Manager

The pressure increased on Amazon – Cosima Gräßlin

(Amazon Advertising Expertin und Leiterin Inhouse Academy, AMZELL GmbH)

The pressure increased on Amazon

In her presentation, Cosima highlights challenges for companies due to changing consumer behaviour, increased costs and tougher competition on Amazon. 1. Consumer and competitive behaviour in times of crisis. 2. Cost management per product group. 3. Differentiated competitive strategy. 4. Customised Amazon advertising strategy & quick wins for events such as Prime Day, Black Friday, etc.
Cosima Gräßlin
Amazon Advertising Expertin und Leiterin Inhouse Academy

The End of Life or just Shopware 5? – Tim Janke

(Head of Sales, signundsinn GmbH)

The End of Life or just Shopware 5?

End of life mood for Shopware 5, but what actually happens after the end of life? What can affected sellers do? As a Shopware agency, we show you what options you have and that Shopware 6 might not be the right solution for everyone.
Tim Janke
Head of Sales

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy – Nadine McNulty

(Senior SEO Consultant, Claneo GmbH)

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy

SEO is currently undergoing its most significant transformation in years. Therefore, this presentation focuses specifically on E-Commerce SEO in 2024, with a targeted look at the evolving search landscape. How can online shops continue to thrive amidst AI, SGE, and other developments? You will gain insights into the latest trends and technologies relevant to SEO, along with practical guidance for successful implementation. The presentation highlights the impact of AI on content creation and optimization in E-Commerce, as well as the importance of SEO fundamentals for sustained success in online shop rankings. Additionally, practical tips and guidance are provided to enhance the visibility of your website. This presentation is aimed at those looking to update their SEO skills and prepare for the digital future.
Nadine McNulty
Senior SEO Consultant

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns – Michaela Fraundorfer

(MSc - Director Sales, Roomle GmbH)

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns

Online shopping has evolved beyond merely functional webshops. Interactive 3D products and Augmented Reality serve as proven conversion boosters in E-commerce. The integration of interactive product presentations and configurable items revolutionizes the shopping experience, offering shop owners significant opportunities to enhance customer loyalty and increase revenue. Explore the potential of 3D commerce and transform your online store into a digital rockstar.
Michaela Fraundorfer
MSc - Director Sales

Soundcheck

After-Show-Party

Soundcheck

After-Show-Party

08:00

until 09:00 CEST

Small welcome breakfast .Treat yourself to a coffee, tea, soft drink or a tasty snack on arrival.

To the site plan.

09:00

until 09:30 CEST

Main Stage

Welcome & Update on Kaufland Global Marketplace – Dr. Gerald Schönbucher

(CEO Kaufland e-commerce)

Welcome & Update on Kaufland Global Marketplace

Welcome & Update on Kaufland Global Marketplace by Dr. Gerald Schönbucher.

Dr. Gerald Schönbucher
CEO Kaufland e-commerce

09:30

until 10:00 CEST

Expo Stage

Turn product data into revenue: How to create and syndicate relevant content that converts – Stéphane Guenin & Michael Henrichs

(VP Sales Europe, Shoppingfeed & Member of the Executive Management Contentserv)

Turn product data into revenue: How to create and syndicate relevant content that converts

Amidst a growing array of channels and competitors, differentiation is key. High-end product information management harmonized with Shoppingfeed's integrated marketplace and feed management, positions you for a competitive edge!
Stéphane Guenin & Michael Henrichs
VP Sales Europe, Shoppingfeed & Member of the Executive Management Contentserv
Main Stage

AI-Powered Marketing: The Future of Smart Selling – Julia Wolczek & Carolin Degenhardt

(Performance Lead, Central Europe & Technical Engagement Manager)

AI-Powered Marketing: The Future of Smart Selling

Welcome to our keynote where the future is now! Discover how you can harness the transformative power of Generative AI to optimize your business value. We explain the basics of GenAI and how AI is at the core of Google Solutions. Explore the practical applications with us and how your marketing efforts can be improved with smart product data. Learn to generate comprehensive titles, descriptions, and product attributes with the assistance of large language models (LLMs). All it takes is a few clicks, and you'll witness the incredible potential of Generative AI.
Julia Wolczek & Carolin Degenhardt
Performance Lead, Central Europe & Technical Engagement Manager
Center Stage

Future of Retail – The retail trends 2024 – Anne Lisa Nguyen

(Director of ECC KÖLN)

Future of Retail – The retail trends 2024

Over the past three years, retail has been in a prolonged crisis mode, characterized by challenges such as the COVID-19 pandemic, the conflict in Ukraine, supply chain disruptions and energy crises, meaning that change in reatil is happening faster than ever. Some retail trends are gaining momentum, others are slowing down and some retail trends are disappearing altogether. But what will remain after these crises? How will consumer behavior change in the long term? Join Anne Lisa Nguyen as she summarizes the latest developments based on extensive studies by ECC KÖLN and IFH KÖLN and sheds light on the effects on the retail of tomorrow.
Anne Lisa Nguyen
Director of ECC KÖLN

10:00

until 10:30 CEST

Expo Stage

The Future of Tracking - Business in a cookieless world – Timo Aden

(Co-Founder Digitl & Consultant Digitalisation)

The Future of Tracking - Business in a cookieless world

The tracking landscape has changed a lot over the last year and will be facing new challenges with the deprecation of third party cookies also in Google Chrome. This presentation will set the scene from a legal and business perspective. Solutions will be shown how to react and act and what impact this will have on tracking.
Timo Aden
Co-Founder Digitl & Consultant Digitalisation
Main Stage

Maximizing your Marketing performance with AI – Claudia Studtmann

(Head of Retail DACH)

Maximizing your Marketing performance with AI

AI is changing the world of marketing. We look at the latest trends and innovations on how to combine human expertise with technology to achieve the best results.
Claudia Studtmann
Head of Retail DACH
Center Stage

Google Shopping Strategies for 2024 – Maik Metzen

(Managing Director)

Google Shopping Strategies for 2024

Viewing the increasing automation of Google Ads campaigns and the spread of black box campaigns such as Performance Max, you might loose important control options. This is why specifically planned campaign structures are becoming increasingly important in order to improve the efficiency of campaigns. But what is the optimal structure? Should it be centered on brands or product categories? Is it advisable to design separate campaigns for top sellers? By using practical examples, we will discuss various options and analyse their advantages and disadvantages. This way, you find the right structure for every shop.
Maik Metzen
Managing Director

10:30

until 11:00 CEST

Main Stage

Combating returns, marketplace closures and Temu: what we can achieve for you – Heidi Kneller-Gronen, Andreas Müller & Robert Krancke

(Managing Director, President Bundesverband Onlinehandel e.V. & Vice President)

Combating returns, marketplace closures and Temu: what we can achieve for you

We shed light on the current problems in online retail. We discuss the current political status of returns and withdrawal abuse. We address the consequences of marketplace closures and what solutions are available. We will also be looking at Temu. What opportunities and risks there are and what we are doing both politically and in direct exchange with Temu.
Heidi Kneller-Gronen, Andreas Müller & Robert Krancke
Managing Director, President Bundesverband Onlinehandel e.V. & Vice President
Center Stage

LEGO® loves Retail – Mary-Jo Slipek & Jonas Nadenau

(Director Sales & Sr. eCommerce Manager)

LEGO® loves Retail

Why is LEGO® an innovative LOVEBRAND and how do we realise our strategic priorities with our retail partners to generate mutual value?
Mary-Jo Slipek & Jonas Nadenau
Director Sales & Sr. eCommerce Manager
Expo Stage

Booked

Speaker tba

11:00

until 11:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the site plan.

11:30

until 12:00 CEST

Expo Stage

How to Increase Sales and Protect Profit Margins in 2024 – Sina Chakeri

(Director of Sales Europe)

How to Increase Sales and Protect Profit Margins in 2024

Uncover the essential strategies for business triumph in 2024! Join us for expert insights on elevating sales, fortifying profit margins, and steering your enterprise toward sustained growth. Discover the keys to success and ensure your business survives and thrives in the coming year's competitive landscape and beyond. Don't miss out on this vital knowledge to propel your business to new heights!
Sina Chakeri
Director of Sales Europe
Center Stage

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers? – Oliver Lucas

(Managing Director)

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers?

In the age of e-commerce, a well thought-out multi-marketplace strategy and targeted internationalization are crucial for success. However, many companies miss the opportunity to make the most of their digital presence by not thinking the task through to the end and not consistently optimizing the projects. The key to success lies in the intelligent management of the system landscape, sales channels and product ranges in order to expand successfully across national borders. Instead, systems and service providers are exchanged and everything simply doesn't fit together.
But how do you select the right service providers and systems to realize this complex project? This presentation offers practical solutions and shows how an effective mix of product range, channel and country can significantly improve a company's international reach and market positioning. Discover with us the magic formula for successful multi-marketplace management and the internationalization of your business.
Oliver Lucas
Managing Director
Main Stage

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight!

With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.
Expert Panel
Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria)

12:00

until 12:30 CEST

Expo Stage

5 advertising tips to take off with multichannel e-commerce in 2024 – Franca Lenzen & Tom Maier

(Senior Account Executive DACH & Senior Account Executive DACH)

5 advertising tips to take off with multichannel e-commerce in 2024

It is not without reason that more and more brands and sellers are turning to multichannel strategies to get started in e-commerce. From minimised business risks to increased competitiveness and reach to higher sales figures - the arguments are obvious. But setting up and managing independent channels can quickly become complex, time-consuming and resource-intensive. But that doesn't have to be the case. In this session, Franca & Tom from Channable will share 5 top tips in multichannel advertising 2024.
Franca Lenzen & Tom Maier
Senior Account Executive DACH & Senior Account Executive DACH
Main Stage

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight! – Expert Panel

(Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria))

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight!

With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.
Expert Panel
Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Michal Lagunionek (CEO Kaufland Poland), Petra Kalužíková (Head of Marketing/Managing Director at Kaufland Czech Republic), Natalia Schmidt (Sales Manager at Euroelectronics Poland) & Stephan Grad (Managing Director Exciting Tech, Austria)
Center Stage

A station with a future and what it has to do with eCommerce. – Stephan Lerch

(Business & Strategy)

A station with a future and what it has to do with eCommerce.

"Box - Die Abholstation" is Deutsche Bahn's new Click&Collect service. Consignments can easily be collected and returned contactlessly at a Packstation at the station. Whether orders from online stores or stationary retailers, the service is independent of suppliers and providers and can be used conveniently and flexibly by recipients at local public transport stations. The keynote will focus on the presentation of new, sustainable and efficient use cases for sellers that go beyond the traditional use of pick-up stations (open to all providers).
Stephan Lerch
Business & Strategy

12:30

until 13:00 CEST

Expo Stage

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue – Jay Olschewitsch

(Senior Sales Manager)

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue

Competition is fierce: online sellers need to reinvent themselves continuously. To face this challenge and successfully sell online, it is of utmost importance to know your target audience in detail and understand their behaviour. In our entertaining presentation, we will show what online shoppers are expecting and how you can implement tried and tested tweaks in your checkout immediately!
Jay Olschewitsch
Senior Sales Manager
Main Stage

You won't make friends with the GDPR – Steffen Lüning

(Certified data protection officer (TÜV®))

You won't make friends with the GDPR

Dive into the world of data protection humor. What? Yes, it´s possible and it exists! My lecture combines laughter and data protection. Here, you'll learn the basics of GDPR and understand what companies and data protection officers should actually do regarding data protection. With a twinkle in my eye, I establish practical relevance, sometimes with a touch of exaggeration. Tailored to the e-commerce theme, not only is the internet teased, but data protection itself invites sarcasm. Nevertheless, or perhaps because of it, understanding for this dry subject is heightened. Look forward to a data protection lecture of a "different kind." Humorously added value for the e-commerce industry.
Steffen Lüning
Certified data protection officer (TÜV®)
Center Stage

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally – Payam Rahbari & Daniel Bleichroth

(Head of Sales & Area Product Manager | plentyChannel)

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally

Today, almost every second e-commerce euro is earned on online marketplaces and platforms. But what do I actually have to consider if I want to sell my products on multiple channels? How does it work simply, securely and internationally? Payam Rahbari and Daniel Bleichroth show you how you can increase your reach and sales. They give you practical tips for selling on Kaufland Global Marketplace.
Payam Rahbari & Daniel Bleichroth
Head of Sales & Area Product Manager | plentyChannel

13:00

until 14:30 CEST

Lunch break. Lunch buffet opening hours: 13:00 to 14:30. Help yourself to our varied buffets of food and drinks.

Use the time to network and visit our exhibitors. 

13:00

until 13:30 CEST

Center Stage

5 success factors of marketplaces – Philipp Ludewig

(Associate Director, Marketplace Business Development)

5 success factors of marketplaces

The number of marketplaces is growing rapidly and more and more retailers have become marketplaces in recent years. Expectations on the part of sellers and customers are rising enormously and the battle for reach, growth and access to customers is deciding who will prevail in the long term and which concept will be accepted by customers.
Philipp Ludewig
Associate Director, Marketplace Business Development

14:00

until 14:30 CEST

Center Stage

Talk to me! - The search for the future in e-commerce – Stefan Kuper

(Senior Consultant for E-Commerce Search)

Talk to me! - The search for the future in e-commerce

Search is probably the most important part of an online store and has a decisive influence on bounce rates. However, not all store operators are satisfied with the quality of their solution. At the same time, ChatGPT & Co. are bringing a paradigm shift in the communication between humans and machines, which is already today influencing expectations of search in online stores: I know my problem - you tell me the solution! So the question is: What does it take for search to benefit from this? In this presentation, Stefan Kuper will show that you don't need a large external AI system to be able to communicate with a store search in natural language and get significantly better search results. He will explain which on-board tools can be used for and what simple steps are required to integrate them into your own systems. And since a live demo is worth a thousand words, it's show time at the end!
Stefan Kuper
Senior Consultant for E-Commerce Search

14:30

until 15:00 CEST

Expo Stage

The pressure increased on Amazon – Cosima Gräßlin

(Amazon Advertising Expertin und Leiterin Inhouse Academy)

The pressure increased on Amazon

In her presentation, Cosima highlights challenges for companies due to changing consumer behaviour, increased costs and tougher competition on Amazon. 1. Consumer and competitive behaviour in times of crisis. 2. Cost management per product group. 3. Differentiated competitive strategy. 4. Customised Amazon advertising strategy & quick wins for events such as Prime Day, Black Friday, etc.
Cosima Gräßlin
Amazon Advertising Expertin und Leiterin Inhouse Academy
Center Stage

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level – Kevin Grajek & Christian Meierhoff

(Business Development Manager & Head of eCommerce Services)

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level

Discover how you can save time and effort and have error-prone processes taken over by experienced professionals at the FIEGE Digital E-Commerce Restaurant. Professional payment processing and effective complaints management are just a few of our speciality ingredients. Find out why a visit to a restaurant is worthwhile compared to cooking yourself. Join us and get your place at the table of success!
Kevin Grajek & Christian Meierhoff
Business Development Manager & Head of eCommerce Services
Main Stage

Without leadership, you lose the game – Matthias Sammer

(Consultant Borussia Dortmund & German Football Functionary)

Interviewpartner: Gerald Schönbucher - CEO Kaufland e-commerce

Without leadership, you lose the game

The well-known German soccer official and current advisor at Borussia Dortmund, Matthias Sammer, is one of the greats in German soccer. In an interview with Dr. Gerald Schönbucher, CEO of Kaufland e-commerce, Sammer explains the origin of one of his guiding principles: ""Without leadership, everything is nothing"". Matthias Sammer discusses the power of hierarchical leadership and talks about how he has practiced leadership in his previous positions.
Matthias Sammer
Consultant Borussia Dortmund & German Football Functionary

15:00

until 15:30 CEST

Center Stage

Sustainable online purchasing decisions: Online store design between green claims and green nudging – Martin Groß-Albenhausen

(Deputy Managing Director of BEVH)

Sustainable online purchasing decisions: Online store design between green claims and green nudging

Online retailers can make their internal processes sustainable - but a key contribution lies in consumers making informed decisions about sustainable products. What insights are there for store design that effectively points customers towards more sustainable product variants? What about the EU's regulatory requirements? And what does the digital product passport mean for product data management?
Martin Groß-Albenhausen
Deputy Managing Director of BEVH
Expo Stage

The End of Life or just Shopware 5? – Tim Janke

(Head of Sales)

The End of Life or just Shopware 5?

End of life mood for Shopware 5, but what actually happens after the end of life? What can affected sellers do? As a Shopware agency, we show you what options you have and that Shopware 6 might not be the right solution for everyone.
Tim Janke
Head of Sales
Main Stage

The Mustermanns - a live insight into the living room of German citizens – Johannes Altmann

(Founder)

The Mustermanns - a live insight into the living room of German citizens

Max and his wife Erika Mustermann are often used to describe the typical German citizen. But who is Max, who is Erika and what is behind the probably most famous two citizens of the republic? An insight with Johannes Altmann and the activities of his new company pinops.
Johannes Altmann
Founder

15:30

until 16:00 CEST

Center Stage

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand – Sven Lang

(CEO)

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand

Sven Lang, founder and CEO of Lang Consulting GmbH, one of the leading agencies in e-commerce. With an expert team of over 40 professionals, Lang Consulting focuses on scaling e-commerce brands to 7 to 8-digit annual revenues. The main focus is on strategic and data-driven brand building, using multi-channel touchpoint marketing and performance branding.
Sven Lang
CEO
Expo Stage

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy – Nadine McNulty

(Senior SEO Consultant)

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy

SEO is currently undergoing its most significant transformation in years. Therefore, this presentation focuses specifically on E-Commerce SEO in 2024, with a targeted look at the evolving search landscape. How can online shops continue to thrive amidst AI, SGE, and other developments? You will gain insights into the latest trends and technologies relevant to SEO, along with practical guidance for successful implementation. The presentation highlights the impact of AI on content creation and optimization in E-Commerce, as well as the importance of SEO fundamentals for sustained success in online shop rankings. Additionally, practical tips and guidance are provided to enhance the visibility of your website. This presentation is aimed at those looking to update their SEO skills and prepare for the digital future.
Nadine McNulty
Senior SEO Consultant
Main Stage

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars" – Michael Atug

(CEO and digital rockstar)

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars"

Fake ratings are the new gold, a new digital currency so to say. Why are they so important? This can often only be understood by studying psychology and algorithms. It is a manipulation that is unparalleled. The holy trinity in which the customer can be judge, god and savior and decide on victory and defeat.
Michael Atug
CEO and digital rockstar

16:00

until 16:30 CEST

Coffee break. Treat yourself to a coffee, tea, soft drink or a tasty snack. You will find everything in the exhibition area.

To the stand plan.

16:30

until 17:00 CEST

Main Stage

Personalization in e-commerce: Mix and match with these 10 ideas – Simon Kinzel

(Head of E-Commerce CH)

Personalization in e-commerce: Mix and match with these 10 ideas

10 fields of application for personalization in e-commerce are presented along the customer journey. To this end, the power of personalization is developed using illustrative examples and best practices are presented for the respective areas. As a bonus, there is a brief outlook on the future of personalization in the fashion industry.
Simon Kinzel
Head of E-Commerce CH
Center Stage

AI-Driven Seller Empowerment – Dr. Anna Magdalena Voegele

(Head of Data Science Selling & Supply by Kaufland e-commerce)

AI-Driven Seller Empowerment

Using modern methods such as machine learning, sellers can improve their visibility and competitiveness on marketplaces and other sales channels. This includes methods such as product classification, text optimization and image recognition. Fairness also plays a key role: we use AI to track down counterfeit products and fraud and thus work towards a modern marketplace based on trust and innovation.
Dr. Anna Magdalena Voegele
Head of Data Science Selling & Supply by Kaufland e-commerce
Expo Stage

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns – Michaela Fraundorfer

(MSc - Director Sales)

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns

Online shopping has evolved beyond merely functional webshops. Interactive 3D products and Augmented Reality serve as proven conversion boosters in E-commerce. The integration of interactive product presentations and configurable items revolutionizes the shopping experience, offering shop owners significant opportunities to enhance customer loyalty and increase revenue. Explore the potential of 3D commerce and transform your online store into a digital rockstar.
Michaela Fraundorfer
MSc - Director Sales

17:00

until 17:30 CEST

Main Stage

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries?

Artificial intelligence is changing a lot in the music business in particular - this has an impact on the writing of music lyrics, music rights and image production. Smudo shows the changes, comments on them and draws a comparison to other industries, including e-commerce. An exciting talk with a real legend in the German music business!
Smudo
Co-founder of the band "Die Fantastischen Vier"
Expo Stage

Soundcheck

After-Show-Party

Center Stage

Increase the profitability of your Amazon Ads by 30% in 30 days – Tobias Dziuba

(Managing Director)

Increase the profitability of your Amazon Ads by 30% in 30 days

Avoid common Amazon Ads mistakes to increase profitability and market share. Learn key strategies for campaign optimization, including keyword selection and budget management. This presentation will show you how to maximize ad spend and succeed on the largest marketplace.
Tobias Dziuba
Managing Director

17:30

until 18:00 CEST

Main Stage

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries? – Smudo

(Co-founder of the band "Die Fantastischen Vier")

Interviewpartner: Fabian Kothe - CTO Kaufland e-commerce

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries?

Artificial intelligence is changing a lot in the music business in particular - this has an impact on the writing of music lyrics, music rights and image production. Smudo shows the changes, comments on them and draws a comparison to other industries, including e-commerce. An exciting talk with a real legend in the German music business!
Smudo
Co-founder of the band "Die Fantastischen Vier"
Center Stage

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands – Fabio Maglieri

(Country Lead DACH)

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands

How do you bridge the online and offline experience as a premium retailer? And how is first party data becoming the foundation of building long-lasting relationships with customers? Join us for a session featuring best practices from Samsøe Samsøe, the Danish international fashion powerhouse, with 50 own brand stores across 35 countries, who are on a journey to unify the brand experience, both online and in-store. With its own e-com growing fast each year, 75 % of their B2C revenue still comes from the physical stores - hence the need for a loyalty program to turn first-time buyers to repeat customers and elevate the brand across all channels.
Fabio Maglieri
Country Lead DACH
Expo Stage

Soundcheck

After-Show-Party