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e-Commerce Day 2020
The trade fair for the online trade
15 May 2020 in Cologne
RheinEnergieSTADION, Aachener Str. 999

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Review: e-Commerce Day 2024


The 12th e-Commerce Day was a complete success! On April 26, 2024, visitors, exhibitors, partners and speakers gathered at the RheinEnergieSTADION for a fantastic experience. The excitement and approval of everyone involved speaks for itself – this was an event that brought the relevant players in the industry together!


The e-Commerce Day 2024

The big event kicked off the evening before. Over 400 guests came together at the beach BBQ in the sand of Cologne’s Playa Beachclub to get in the mood for e-Commerce Day, network and exchange ideas with (industry) colleagues.
Despite the low temperatures, the relaxed beach atmosphere, including a barbecue buffet, cocktails and beach volleyball tournament, created a great atmosphere – the perfect opening before the actual start!


Congratulations to the mixed team ‘Sand Heroes’ from Mailody and Ratepay for winning the beach volleyball tournament!
e-Commerce Day 2024 - Beach-BBQ

From the beach to the stadium: the next morning, Dr. Gerald Schönbucher, CEO of Kaufland e-commerce, gave the starting signal for a day full of inspiration with his welcome keynote and kicked off the trade fair with exciting updates on Kaufland Global Marketplace.

e-Commerce Day 2024 - Dr. Gerald Schönbucher

The event continued for more than 2,000 participants with plenty of e-commerce insights on three speaker stages and in hands-on masterclasses. Around 100 exhibitors filled the walkways of the RheinEngerieSTADION and presented their innovative ideas on 4,000 square meters of exhibition space.

e-Commerce Day 2024 - Teilnehmer

BA special highlight away from the industry-relevant topics were the exclusive insights into the soccer stadium of 1. FC Köln. The doors to the grandstand were always open so that all participants could sit in the VIP area and enjoy the unique stadium atmosphere to the fullest. Interested parties were able to experience the real FC feeling up close as part of a stadium tour.

e-Commerce Day 2024 - Stadion

On the stages, the wide range of speakers provided multifaceted perspectives on trending topics such as AI, internationalization, tools, user experience, multichannel strategies and many more.


There was particular enthusiasm for the presentations by the VIP speakers: Matthias Sammer spoke about his personal experiences in dealing with hierarchical leadership. In an extensive exchange with interview partner Gerald Schönbucher and the interactive audience, the German football official and current advisor to Borussia Dortmund explained the parallels between competitive sport and corporate management.

e-Commerce Day 2024 - Matthias Sammer

At the talk with Smudo, the co-founder of the band ‘Die Fantastischen Vier’, no seat in front of the stage remained empty. The audience listened with interest to his explanations about the influence of AI on the music business and his entertaining insights into the world of music.

e-Commerce Day 2024 - Smudo

Freshly inspired, numerous participants took the opportunity to discuss the new findings with familiar and new contacts over dinner afterwards.

e-Commerce Day 2024 - Abendessen

However, by the time the after-show party really got going with the beats of David Puentez, everyone was out on the dance floor to round off the day together.

e-Commerce Day 2024 - DJ David Puentez

We would like to say a big thank you to everyone who made the event such a success with their presence – we are already looking forward to welcoming you back next year!


Review: e-Commerce Day 2023


Presenters, exhibitors, visitors and colleagues – everyone agrees: The experience we had on 5th May 2023 in the RheinEnergieSTADION was our best e-Commerce Day yet.


e-Commerce Day 2023

It kicked off with a bang the evening before, when more than 370 guests came to our beach BBQ to network with colleagues in the sector and try their hand at the beach volleyball tournament. Congratulations to the team from GS1 for their well-earned victory! The beach scene was set perfectly by cold drinks, a barbecue buffet and, last but not least, the sunny weather.

e-Commerce Day 2023 - Beach-BBQ

But it was only once Dr. Gerald Schönbucher officially opened the e-Commerce Day the next morning that it finally sank in: After three years’ break, our trade fair was finally happening again.
In his keynote, our CEO gave a comprehensive update on Kaufland e-commerce’s development. He highlighted all sorts of milestones, such as the app integration in the marketplace, improvements to the Kaufland Card and the launches of and

e-Commerce Day 2023 - Dr. Gerald Schönbucher

In the hours that followed, visitors were awarded fascinating insights into all kinds of aspects of online selling: Everything from business insights to the newest developments in law, IT security and logistics were on the agenda.


To cap it all off, late in the afternoon, Ralf Rangnick took to the stage and held a rousing motivational talk about leadership, teamwork and motivation. Though the hour was late, not one of the more than 300 seats was free. Many visitors didn’t let that deter them, and watched the Austrian national men’s football team coach, standing room only.

e-Commerce Day 2023 - Ralf Rangnick

The cherry on top of our trade fair was the after-show party with MOGUAI. For a full nine hours, up to 700 fairgoers celebrated reunions and first face-to-face meetings alike.

e-Commerce Day 2023 - After-Show-Party

Our deepest thanks to everyone who filled up the RheinEnergieSTADION on 5th May 2023 and enriched our event with their presence. We’ll see you next year!


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Dr. Gerald Schönbucher

Kaufland e-commerce
CEO of Kaufland e-commerce

Update on Kaufland e-commerce


Ralf Rangnick

Coach of the Austrian national soccer team

“Motivate, when things aren’t going well”

Tobias Schrödel

Author, live-hacker and IT-security expert on TV

“Live hacking – IT security with a difference”

Jonny Hofberger

plentysystems AG
Head of Sales

“Operate internationally, automate processes and simplify logistics. Sell easily in the Czech Republic and Slovakia with Kaufland Global Marketplace and plentymarkets.”


Hanna Hillnhütter

Händlerbund Management AG
Legal editor

“Legally compliant action in the marketplace”


Kashif Najmi

Dresma Inc.
Head of Sales EMEA

“Lifestyle Imagery without the Photo shoot”


Matthäus Michalik & Kevin Kirchhoff

Claneo GmbH
Founder & CEO (Matthäus) and SEO Consultant (Kevin)

“Top of the Search: The most important factors for a successful SEO strategy in eCommerce”


Martin Groß-Albenhausen

Deputy Chief Executive

“More than window dressing: AI in e-commerce on this side and beyond ChatGPT”


Miriam Strasmann

Head of Industry Retail

“State of Retail – Navigating through the fog”


Philip Kehela

mokebo GmbH

“Dos and don’ts when building an e-commerce brand”


Michael Atug

CEO (MAW Werkzeuge GmbH) and digital rockstar

“When the ship(ment) hits the fan! – Here’s what you, I, and online selling can do to be more sustainable”


Michaela Lepke

take-e-way GmbH
Head of Strategic Distribution

“EPR (Extended Producer Responsibility) – Online trade is directly and always affected!”


Florian Wildenburg

Global Business Development

“How vidaXL ensures its growth via Marketplaces”


Lara Marie Massmann & Sebastian Rechenberg

AdStrive / DHL
Head of New Business / Senior Consultant

“How to gain transparency in SEA in a global enterprise?”


Ulrich Pöhner

GREYHOUND Software GmbH & Co. KG

“The bot will do it – opportunities and dangers when AI takes over customer service”


Andreas Mucke

MR.KNOW by Inspire Technologies GmbH
CEO & Founder

“How digital workers sustainably improve your customers’ shopping experience.”


Bernhard Ollefs

B+M Webworks GmbH

“More contribution margin instead of unprofitable sales – How sellers get more out of their Google Ads campaigns in times of inflation and price pressure (case studies + instructions to follow)”


Anne Lisa Weinand

Director of ECC KÖLN

“Future of Retail – 5 Assumptions”


Patrick Marioneck


“Email Marketing Insiders: Instantly more email addresses and fresh sales for your business”


Dominic Nelle

Product Owner

“Your entrance into the world of online marketplaces”


Miriam Wohlfarth & Niclas Storz

Banxware / tidely
Founder / Founder & Co-CEO

“Liquidity fully managed, perfect use of growth opportunities – this is how it’s done in 2023”


Julius Wegmann

Fiege Logistik Holding Stiftung & Co. KG

“FIEGE x Swing2Sleep: Plug’n’Play E-commerce Fulfillment for a successful D2C Business”


Genc Rama

Deutsche Post DHL
Vice President Stationary Sales & Digital Sales

“E-commerce market trends from the perspective of a logistics company”


Oliver Prothmann

Bundesverband Onlinehandel (BVOH)

“TOP 150 Online Marketplaces in Europe – From Relevance to Dominance”


Fabian Neprjachin

DODO Germany GmbH
Chief Commercial Officer DACH

“Same-day delivery – the new standard in e-commerce”


Juliane Kissau & Luis Fröhling

Tradebyte Software GmbH
Senior Success Manager & Sales Manager

“It’s a match – How brands find the right retailer and the other way around”


Jan Sperber

ECommerce One AcquiCo GmbH
Head of Sales

“Key Trends in Multichannel Commerce”


Fatih Baser

Kaufland e-commerce
Vice President Product

“Insights into product development: our roadmap with a focus on loyalty and marketing”


Claudia Studtmann

Head of Retail Dach

“Business Messaging: Exploring the Opportunity for Better Communication”


Johannes Altmann


“WHY? Why we should ask more and what customer-centric really brings to the table”


CrispyRob (Robert Brosowski) & Roman Blumenstock

Content Creator / CEO

“From the potato to Kaufland – ROB’s by CrispyRob”


David Antos & Stefan Hoppe

Boston Consulting Group / Kaufland Czech Republic
Principal / CEO

“Sell more! Your chance to grow cross-border with the Czech & Slovak market” (expert panel)


Remo Nürnberg

loadbee GmbH
Head of Costumer Acquistion

“Premium Content boosts your sales”


Jana Micus

Adstronauts GmbH

“Strategies behind 1359% revenue growth in a year with your own online shop”







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The e-Commerce Day made by invites you
to THE trade fair for online trade
on 15 May 2020
from 09:00 am till 6:00 pm
followed by an after-show party
in the RheinEnergieSTADION in Cologne

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