Anne Lisa Nguyen

Over the past three years, retail has been in a prolonged crisis mode, characterized by challenges such as the COVID-19 pandemic, the conflict in Ukraine, supply chain disruptions and energy crises, meaning that change in reatil is happening faster than ever. Some retail trends are gaining momentum, others are slowing down and some retail trends are disappearing altogether. But what will remain after these crises? How will consumer behavior change in the long term? Join Anne Lisa Nguyen as she summarizes the latest developments based on extensive studies by ECC KÖLN and IFH KÖLN and sheds light on the effects on the retail of tomorrow.