Expert Panel

With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.