Fabio Maglieri

How do you bridge the online and offline experience as a premium retailer? And how is first party data becoming the foundation of building long-lasting relationships with customers? Join us for a session featuring best practices from Samsøe Samsøe, the Danish international fashion powerhouse, with 50 own brand stores across 35 countries, who are on a journey to unify the brand experience, both online and in-store. With its own e-com growing fast each year, 75 % of their B2C revenue still comes from the physical stores – hence the need for a loyalty program to turn first-time buyers to repeat customers and elevate the brand across all channels.