Oliver Lucas

In the age of e-commerce, a well thought-out multi-marketplace strategy and targeted internationalization are crucial for success. However, many companies miss the opportunity to make the most of their digital presence by not thinking the task through to the end and not consistently optimizing the projects. The key to success lies in the intelligent management of the system landscape, sales channels and product ranges in order to expand successfully across national borders. Instead, systems and service providers are exchanged and everything simply doesn’t fit together.
But how do you select the right service providers and systems to realize this complex project? This presentation offers practical solutions and shows how an effective mix of product range, channel and country can significantly improve a company’s international reach and market positioning. Discover with us the magic formula for successful multi-marketplace management and the internationalization of your business.