Stefan Kuper

Search is probably the most important part of an online store and has a decisive influence on bounce rates. However, not all store operators are satisfied with the quality of their solution. At the same time, ChatGPT & Co. are bringing a paradigm shift in the communication between humans and machines, which is already today influencing expectations of search in online stores: I know my problem – you tell me the solution! So the question is: What does it take for search to benefit from this? In this presentation, Stefan Kuper will show that you don’t need a large external AI system to be able to communicate with a store search in natural language and get significantly better search results. He will explain which on-board tools can be used for and what simple steps are required to integrate them into your own systems. And since a live demo is worth a thousand words, it’s show time at the end!