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Dr. Kai Hudetz has been Managing Director of IFH KÖLN since August 2009 and an e-commerce expert for many years. He founded ECC KÖLN back in 1999 and has since advised numerous companies from retail and industry on the customer-centric transformation of business models. Based on clear forecasts about the future of retail, he encourages companies to take customers' needs seriously in the digital age. Kai is a popular speaker, moderator and author at top-level business events.