e-Commerce Day 2026

Lecture Schedule

All presentations will be translated into English simultaneously, enabling us to offer all presentations bilingually in German and English.
All stages
Exhibitor Area
Main Stage
Center Stage
Expo Stage
Masterclass Room
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08:00

08:00 - 09:00
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Welcome Coffee

Site plan

09:00

09:00 - 9:30
German
Kaufland Global Marketplace
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

Welcome and update on Kaufland Global Marketplace by CEO Dr. Gerald Schönbucher

Site plan

09:30

09:40 - 10:10
German
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

Welcome to tomorrow's world: Why deterrence is no longer enough and we need more resilience

Site plan
09:40 - 10:10
German
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

SEO meets GEO: How E-Commerce Brands Stay Visible in the Age of AI Search

Site plan
09:40 - 10:10
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

Asendia Germany

Site plan
09:45 - 10:05
English
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Exhibitor tour (English)

Site plan

10:00

10:00 - 10:20
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Exhibitor tour (Chinese)

Site plan
10:15 - 10:35
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Exhibitor tour (Czech)

Site plan
10:20 - 10:50
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

Google

Site plan
10:20 - 10:50
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

BVOH

Site plan
10:20 - 10:50
German
Arrabiata Solutions GmbH | Pimcore
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

What bad product data really costs – and how to stop it

Site plan

10:30

10:30 - 10:50
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Exhibitor tour (Polish)

Site plan
10:45 - 11:05
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Exhibitor tour (French)

Site plan
10:50 - 11:20
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

Marketplace Universe

Site plan
10:50 - 11:20
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Coffee Break

Site plan

11:00

11:00 - 11:20
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Exhibitor tour (Italian)

Site plan
11:20 - 11:50
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

Meta

Site plan
11.20 - 11:50
German
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

Are the boom years over? Online retail in 2030+

Site plan
11:20 - 11:50
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

ThinkingTech

Site plan
11:20 - 11:50
German
melibo
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

The Melibo Sales Agent: Real-Time Advice, Personalized Product Recommendations, and Intelligent Upselling Prompts

Site plan

12:00

12:00 - 13:10
German
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

From solo to symphony: What companies can learn from orchestras – the orchestral interplay of competencies

Site plan
12:00 - 12:30
German
Kaufland Global Marketplace
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

AI, LLMs, and Agentic Commerce: Overhyped or Game-Changer?

Site plan
12:00 - 12:30
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

Gemma Analytics

Site plan

12:30

12:40 - 13:10
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

BEVH

Site plan
12:40 - 13:10
English
bol
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

Winning in the Benelux Market with bol: Lessons on successful scaling from com‑create & Medisana

Site plan

13:00

13:10 - 14:30
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Lunch & Networking

Site plan

14:30

14:30 - 15:40
German
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

AI in online retail: Change today to avoid being left behind tomorrow – an expert panel

Site plan

15:00

15:10 - 15:40
English
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

Grow Fast Online in Europe: Digital & AI Strategies for Unstoppable E-Commerce Growth

Site plan
15:10 - 15:40
German
S-Payment GmbH
Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

Pay by Sparkasse: Future-ready payments for sellers and customers

Site plan

15:30

15:50 - 16:20
English
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

Chinese webshops demystified

Site plan
15:50 - 16:20
German
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

From YouTube clown to entrepreneur

Site plan
15:30 - 16:30
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Cross-Border & AI Networking

Site plan

16:00

16:20 - 16:50
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area
Exhibitor Area

Coffee Break

Site plan
16:20 - 16:50
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

AdStrive

Site plan

16:30

16:50 - 18:00
German
Main Stage
Main Stage
Main Stage
Main Stage
Main Stage

Living on the edge

Site plan
16:50 - 17:20
German
Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

Rufus-Ready Europe: How Amazon’s AI assistant is transforming search and advertising in the EU market

Site plan

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