e-Commerce Day by Kaufland

08:00

08:00 - 09:00

Exhibitor Area

Welcome Coffee

Site plan

09:00

09:00 - 9:30

German

Kaufland Global Marketplace

Main Stage

Welcome and Update on Kaufland Global Marketplace by CEO Dr. Gerald Schönbucher

Site plan

09:30

09:40 - 10:10

German

Main Stage

Welcome to Tomorrow's World: Why Deterrence is no Longer Enough and We Need More Resilience

Site plan

09:40 - 10:10

German

Center Stage

SEO meets GEO: How E-Commerce Brands Stay Visible in the Age of AI Search

Site plan

09:40 - 10:10

English

Asendia Germany GmbH

Expo Stage

Cross-Border OOH: How Flexible Delivery Becomes a Competitive Advantage

Site plan

09:40 - 10:10

German

Kaufland Global Marketplace

Masterclass Room

Successfully Take Off on the Kaufland Marketplaces: Your Practical Guide

Site plan

09:45 - 10:05

English

Exhibitor Area

Exhibitor tour (English)

Site plan

10:00

10:00 - 10:20

Exhibitor Area

Exhibitor tour (Chinese)

Site plan

10:15 - 10:35

Exhibitor Area

Exhibitor tour (Czech)

Site plan

10:20 - 10:50

German

Main Stage

The Future of Search & Agentic Commerce

Site plan

10:20 - 10:50

German

Bundesverband Onlinehandel e.V.

Center Stage

Returns Madness: How Fraud, Abuse, and a “Free-of-Charge” Mentality Are Destroying E-Commerce

Site plan

10:20 - 10:50

German

Arrabiata Solutions GmbH | Pimcore

Expo Stage

What Bad Product Data Really Costs – and How to Stop it

Site plan

10:20- 10:50

English

Kaufland Global Marketplace

Masterclass Room

(EN) Successfully Take Off on the Kaufland Marketplaces: Your Practical Guide

Site plan

10:30

10:30 - 10:50

Exhibitor Area

Exhibitor tour (Polish)

Site plan

10:45 - 11:05

Exhibitor Area

Exhibitor tour (French)

Site plan

10:50 - 11:20

German

Main Stage

Beyond the Click: How “Find” and "Buy" Turn Into a True “Stay”

Site plan

10:50 - 11:20

German

Marketplace Universe GmbH

Expo Stage

The Marketplace Tour d'Europe: 80 Platforms That Truly Matter

Site plan

10:50 - 11:20

German

Kaufland Global Marketplace

Masterclass Room

Start Internationally With Kaufland Global Marketplace: Discover the Advantages and Successfully Expand Into new Markets

Site plan

10:50 - 11:20

Exhibitor Area

Coffee Break

Site plan

11:00

11:20 - 11:50

German

Main Stage

AI-Powered Retail: Leveraging the Right AI Drivers for E-Commerce Growth

Site plan

11:00 - 11:20

Exhibitor Area

Exhibitor tour (Italian)

Site plan

11.20 - 11:50

German

Center Stage

Are the Boom Years Over? Online Retail in 2030+

Site plan

11:20 - 11:50

German

melibo

Expo Stage

The melibo Sales Agent: Real-Time Advice, Personalized Product Recommendations and Intelligent Upselling Prompts

Site plan

11:20- 11:50

English

Kaufland Global Marketplace

Masterclass Room

(EN) Start Internationally With Kaufland Global Marketplace: Discover the Advantages and Successfully Expand Into new Markets

Site plan

11:20 - 12:05

German

Marketplace Universe GmbH

Exhibitor Area

Marketplace Universe Speed Connect

Site plan

12:00

12:00 - 13:10

German

Main Stage

From Solo to Symphony: What Companies Can Learn From Orchestras – The Orchestral Interplay of Competencies

Site plan

12:00 - 12:30

German

Kaufland Global Marketplace

Center Stage

AI, LLMs, and Agentic Commerce: Overhyped or Game-Changer?

Site plan

12:00 - 12:30

German

Gemma Analytics GmbH

Expo Stage

AI Agents in E-Commerce: How Companies are Automating Operational Processes

Site plan

12:00 - 12:30

German

Kaufland Global Marketplace

Masterclass Room

More Visibility, More Sales: Advertise Successfully With Sponsored Product & Sponsored Brand Ads

Site plan

12:30

12:40 - 13:10

English

bol

Expo Stage

Winning in the Benelux Market with bol: Lessons on Successful Scaling From com‑create & Medisana

Site plan

12:40 - 13:10

German

Center Stage

Trade, But Safely: Why Cybersecurity is Becoming a Matter of Survival

Site plan

12:40 - 13:10

German

Kaufland Global Marketplace

Masterclass Room

Marketplace 2030: Achieving Automated, Scalable Marketplace Success With Agentic AI

Site plan

13:00

13:00- 13:15

German

Kaufland Global Marketplace

Main Stage

Presentation of the First Kaufland Global Marketplace Seller Award

Site plan

13:10 - 14:30

Exhibitor Area

Lunch & Networking

Site plan

14:30

14:30 - 15:40

German

Main Stage

AI in Online Retail: Change Today to Avoid Being Left Behind Tomorrow – an Expert Panel

Site plan

14:30 - 15:00

German

Kaufland Global Marketplace

Center Stage

Impactful Retail Media: Your Brand - Visible, Measurable and Controllable

Site plan

14:30- 15:00

English

Kaufland Global Marketplace

Masterclass Room

(EN) Marketplace 2030: Achieving Automated, Scalable Marketplace Success With Agentic AI

Site plan

15:00

15:10 - 15:40

English

Center Stage

Grow Fast Online in Europe: Digital & AI Strategies for Unstoppable E-Commerce Growth

Site plan

15:10 - 15:40

German

S-Payment GmbH

Expo Stage

Pay by Sparkasse: Future-Ready Payments for Sellers and Customers

Site plan

15:10 - 15:40

English

Kaufland Global Marketplace

Masterclass Room

(EN) More Visibility, More Sales: Advertise Successfully With Sponsored Product & Sponsored Brand Ads

Site plan

15:30

15:30 - 16:30

Exhibitor Area

Cross-Border & AI Networking

Site plan

15:50 - 16:20

English

Main Stage

Chinese Webshops Demystified

Site plan

15:50 - 16:20

German

Center Stage

From YouTube Clown to Entrepreneur

Site plan

15:50 - 16:20

German

Salesforce

Expo Stage

The Agent-Friendly Brand - Winning When AI Agents Shop for Your Customers

Site plan

15:50 - 16:20

German

Kaufland Global Marketplace

Masterclass Room

From Listing to Top Seller: Mastering Sales with Kaufland Global Marketplace

Site plan

16:00

16:20 - 16:50

Exhibitor Area

Coffee Break

Site plan

16:20 - 16:50

German

Center Stage

Google Ads in the Age of AI: Why Your Product Feed is Crucial

Site plan

16:20 - 16:50

German

Ströer X GmbH

Expo Stage

Service as a Competitive Advantage in the Platform Era

Site plan

16:20 - 16:50

English

Kaufland Global Marketplace

Masterclass Room

(EN) From Listing to Top Seller: Mastering Sales with Kaufland Global Marketplace

Site plan

16:30

16:50 - 18:00

German

Main Stage

Living on the Edge

Site plan

16:50-17:20

German

AMZELL GmbH

Center Stage

The Future Self-Search: How Amazon's AI is Transforming Europe's E-Commerce

Site plan

17:30

17:30 - 18:00

German

Remazing Nova

Center Stage

One Setup, Seven Marketplaces. Why Multi-Channel Brands Grow Faster and What Really Matters When Building Them

Site plan

Lecture Schedule

All presentations will be translated into English simultaneously, enabling us to offer all presentations bilingually in German and English.

08:00

Welcome Coffee

09:00

Welcome and Update on Kaufland Global Marketplace by CEO Dr. Gerald Schönbucher

09:30

Welcome to Tomorrow's World: Why Deterrence is no Longer Enough and We Need More Resilience

SEO meets GEO: How E-Commerce Brands Stay Visible in the Age of AI Search

Cross-Border OOH: How Flexible Delivery Becomes a Competitive Advantage

Successfully Take Off on the Kaufland Marketplaces: Your Practical Guide

Exhibitor tour (English)

10:00

Exhibitor tour (Chinese)

Exhibitor tour (Czech)

The Future of Search & Agentic Commerce

Returns Madness: How Fraud, Abuse, and a “Free-of-Charge” Mentality Are Destroying E-Commerce

What Bad Product Data Really Costs – and How to Stop it

(EN) Successfully Take Off on the Kaufland Marketplaces: Your Practical Guide

10:30

Exhibitor tour (Polish)

Exhibitor tour (French)

Beyond the Click: How “Find” and "Buy" Turn Into a True “Stay”

The Marketplace Tour d'Europe: 80 Platforms That Truly Matter

Start Internationally With Kaufland Global Marketplace: Discover the Advantages and Successfully Expand Into new Markets

Coffee Break

11:00

AI-Powered Retail: Leveraging the Right AI Drivers for E-Commerce Growth

Exhibitor tour (Italian)

Are the Boom Years Over? Online Retail in 2030+

The melibo Sales Agent: Real-Time Advice, Personalized Product Recommendations and Intelligent Upselling Prompts

(EN) Start Internationally With Kaufland Global Marketplace: Discover the Advantages and Successfully Expand Into new Markets

Marketplace Universe Speed Connect

12:00

From Solo to Symphony: What Companies Can Learn From Orchestras – The Orchestral Interplay of Competencies

AI, LLMs, and Agentic Commerce: Overhyped or Game-Changer?

AI Agents in E-Commerce: How Companies are Automating Operational Processes

More Visibility, More Sales: Advertise Successfully With Sponsored Product & Sponsored Brand Ads

12:30

Winning in the Benelux Market with bol: Lessons on Successful Scaling From com‑create & Medisana

Trade, But Safely: Why Cybersecurity is Becoming a Matter of Survival

Marketplace 2030: Achieving Automated, Scalable Marketplace Success With Agentic AI

13:00

Presentation of the First Kaufland Global Marketplace Seller Award

Lunch & Networking

14:30

AI in Online Retail: Change Today to Avoid Being Left Behind Tomorrow – an Expert Panel

Impactful Retail Media: Your Brand - Visible, Measurable and Controllable

(EN) Marketplace 2030: Achieving Automated, Scalable Marketplace Success With Agentic AI

15:00

Grow Fast Online in Europe: Digital & AI Strategies for Unstoppable E-Commerce Growth

Pay by Sparkasse: Future-Ready Payments for Sellers and Customers

(EN) More Visibility, More Sales: Advertise Successfully With Sponsored Product & Sponsored Brand Ads

15:30

Cross-Border & AI Networking

Chinese Webshops Demystified

From YouTube Clown to Entrepreneur

The Agent-Friendly Brand - Winning When AI Agents Shop for Your Customers

From Listing to Top Seller: Mastering Sales with Kaufland Global Marketplace

16:00

Coffee Break

Google Ads in the Age of AI: Why Your Product Feed is Crucial

Service as a Competitive Advantage in the Platform Era

(EN) From Listing to Top Seller: Mastering Sales with Kaufland Global Marketplace

16:30

Living on the Edge

The Future Self-Search: How Amazon's AI is Transforming Europe's E-Commerce

17:30

One Setup, Seven Marketplaces. Why Multi-Channel Brands Grow Faster and What Really Matters When Building Them

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