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José Andrés García has spent the past 4.5 years at TikTok, building expertise across advertising, commerce and category growth. He first worked on TikTok Ads, overseeing e-commerce brands on the platform with a focus on performance marketing, before joining the launch teams for TikTok Shop Spain and TikTok Shop Germany. He currently leads the FMCG team for TikTok Shop Germany, helping brands grow through creators, content and discovery commerce.