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Martijn Paas is D2C Manager at medisana, responsible for the direct-to-consumer strategy in the Benelux countries, France, and the UK. He focuses on digital growth, e-commerce innovations, and the brand's omnichannel performance. To achieve this, he works closely with platforms and partners. Utilizing his expertise in business development, digital marketing, and e-commerce, he strengthens the visibility and sales of medisana's health products.