Sign up for our newsletter so you don't miss any news about the e-Commerce Day 2025.
Registration completed! From now on, you won't miss any more news!
Please check your Internet connection and try again.
Nadja demonstrates how Amazon’s AI assistant Rufus and Alexa Shopping are revolutionizing product search and advertising in e-commerce. Traditional keywords are giving way to conversational search. She contextualizes these developments by drawing on insights from the U.S. and the EU. Practical tips on product detail pages (PDPs), Q&A sections, reviews, brand stores, and campaign structure provide retailers with concrete optimization strategies.