Sign up for our newsletter so you don't miss any news about the e-Commerce Day 2025.
Registration completed! From now on, you won't miss any more news!
Please check your Internet connection and try again.
Nadja demonstrates how Amazon’s AI assistant, Rufus, is transforming product search and advertising in e-commerce. Conventional keywords are giving way to conversational search. Drawing on US learnings and EU perspectives, she contextualizes developments. Practical tips on PDPs, Q&As, reviews, Brand Stores, and campaign structures provide sellers with concrete levers for optimization.