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Matthäus Michalik is Co-Founder and Managing Director of Claneo, one of Germany's leading digital marketing agencies for international SEO, GEO & content marketing, based in Berlin. He started his career in e-commerce in 2007, gaining extensive SEO and SEA experience at companies like Hitmeister (now Kaufland.de) and agencies such as Performics. He advises start-ups, SMEs, and corporations with his expertise. He regularly speaks at conferences like OMR, DMEXCO, and Campixx.