Center Stage
Center Stage
Center Stage
Center Stage
Center Stage

SEO meets GEO: How E-Commerce Brands Stay Visible in the Age of AI Search

09:40 - 10:10
German

ChatGPT, Perplexity, and Google AI Overviews are radically changing search. Classic SEO is no longer enough, Generative Engine Optimization (GEO) is becoming a game changer. Matthäus Michalik shows how e-commerce companies can optimize their content for AI search engines to stay visible in AI- generated answers and secure traffic.

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