Expo Stage
Expo Stage
Expo Stage
Expo Stage
Expo Stage

The Agent-Friendly Brand - Winning When AI Agents Shop for Your Customers

15:50 - 16:20
German

AI is becoming the new digital front door of commerce. As buying decisions are increasingly influenced by AI agents, brands must rethink how they compete: get found, get chosen, and deliver. Agentic Commerce is not just a front-end experience shift—it’s a transformation of the entire commerce operating model.

Speakers of this lecture

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