Speakers at the e-Commerce Day 2024

Future of Retail – The retail trends 2024

Over the past three years, retail has been in a prolonged crisis mode, characterized by challenges such as the COVID-19 pandemic, the conflict in Ukraine, supply chain disruptions and energy crises, meaning that change in reatil is happening faster than ever. Some retail trends are gaining momentum, others are slowing down and some retail trends are disappearing altogether. But what will remain after these crises? How will consumer behavior change in the long term? Join Anne Lisa Nguyen as she summarizes the latest developments based on extensive studies by ECC KÖLN and IFH KÖLN and sheds light on the effects on the retail of tomorrow.

Maximizing your Marketing performance with AI

AI is changing the world of marketing. We look at the latest trends and innovations on how to combine human expertise with technology to achieve the best results.

The pressure increased on Amazon

In her presentation, Cosima highlights challenges for companies due to changing consumer behaviour, increased costs and tougher competition on Amazon. 1. Consumer and competitive behaviour in times of crisis. 2. Cost management per product group. 3. Differentiated competitive strategy. 4. Customised Amazon advertising strategy & quick wins for events such as Prime Day, Black Friday, etc.

AI-Driven Seller Empowerment

Using modern methods such as machine learning, sellers can improve their visibility and competitiveness on marketplaces and other sales channels. This includes methods such as product classification, text optimization and image recognition. Fairness also plays a key role: we use AI to track down counterfeit products and fraud and thus work towards a modern marketplace based on trust and innovation.

Welcome & Update on Kaufland Global Marketplace

Welcome & Update on Kaufland Global Marketplace by Dr. Gerald Schönbucher.

What is the current situation on the Czech market and is it worth expanding into Poland and Austria? Our experts from the markets provide an insight!

With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.

From first-time buyers to loyal customers - Omnichannel journeys by Samsøe Samsøe and leading premium fashion brands

How do you bridge the online and offline experience as a premium retailer? And how is first party data becoming the foundation of building long-lasting relationships with customers? Join us for a session featuring best practices from Samsøe Samsøe, the Danish international fashion powerhouse, with 50 own brand stores across 35 countries, who are on a journey to unify the brand experience, both online and in-store. With its own e-com growing fast each year, 75 % of their B2C revenue still comes from the physical stores – hence the need for a loyalty program to turn first-time buyers to repeat customers and elevate the brand across all channels.

5 advertising tips to take off with multichannel e-commerce in 2024

It is not without reason that more and more brands and sellers are turning to multichannel strategies to get started in e-commerce. From minimised business risks to increased competitiveness and reach to higher sales figures – the arguments are obvious. But setting up and managing independent channels can quickly become complex, time-consuming and resource-intensive. But that doesn’t have to be the case. In this session, Franca & Tom from Channable will share 5 top tips in multichannel advertising 2024.

Combating returns, marketplace closures and Temu: what we can achieve for you

We shed light on the current problems in online retail. We discuss the current political status of returns and withdrawal abuse. We address the consequences of marketplace closures and what solutions are available. We will also be looking at Temu. What opportunities and risks there are and what we are doing both politically and in direct exchange with Temu.

Bye bye purchase abandonment! Tips and tricks for your checkout to generate more revenue

Competition is fierce: online sellers need to reinvent themselves continuously. To face this challenge and successfully sell online, it is of utmost importance to know your target audience in detail and understand their behaviour. In our entertaining presentation, we will show what online shoppers are expecting and how you can implement tried and tested tweaks in your checkout immediately!

The Amazon Advantage: Boosting Sales and Profits Amidst Marketplace Challenges

Uncover the essential strategies for business triumph in 2024! Join us for expert insights on elevating sales, fortifying profit margins, and steering your enterprise toward sustained growth. Discover the keys to success and ensure your business survives and thrives in the coming year’s competitive landscape and beyond. Don’t miss out on this vital knowledge to propel your business to new heights!

The Mustermanns - a live insight into the living room of German citizens

Max and his wife Erika Mustermann are often used to describe the typical German citizen. But who is Max, who is Erika and what is behind the probably most famous two citizens of the republic? An insight with Johannes Altmann and the activities of his new company pinops.

AI-Powered Marketing: The Future of Smart Selling

Welcome to our keynote where the future is now! Discover how you can harness the transformative power of Generative AI to optimize your business value. We explain the basics of GenAI and how AI is at the core of Google Solutions. Explore the practical applications with us and how your marketing efforts can be improved with smart product data. Learn to generate comprehensive titles, descriptions, and product attributes with the assistance of large language models (LLMs). All it takes is a few clicks, and you’ll witness the incredible potential of Generative AI.

Between home-cooked and gourmet food: How a restaurant experience takes your e-commerce to the next level

Discover how you can save time and effort and have error-prone processes taken over by experienced professionals at the FIEGE Digital E-Commerce Restaurant. Professional payment processing and effective complaints management are just a few of our speciality ingredients. Find out why a visit to a restaurant is worthwhile compared to cooking yourself. Join us and get your place at the table of success!

Google Shopping Strategies for 2024

Viewing the increasing automation of Google Ads campaigns and the spread of black box campaigns such as Performance Max, you might loose important control options. This is why specifically planned campaign structures are becoming increasingly important in order to improve the efficiency of campaigns. But what is the optimal structure? Should it be centered on brands or product categories? Is it advisable to design separate campaigns for top sellers? By using practical examples, we will discuss various options and analyse their advantages and disadvantages. This way, you find the right structure for every shop.

Sustainable online purchasing decisions: Online store design between green claims and green nudging

Online retailers can make their internal processes sustainable – but a key contribution lies in consumers making informed decisions about sustainable products. What insights are there for store design that effectively points customers towards more sustainable product variants? What about the EU’s regulatory requirements? And what does the digital product passport mean for product data management?

LEGO® loves Retail

Why is LEGO® an innovative LOVEBRAND and how do we realise our strategic priorities with our retail partners to generate mutual value?

Without leadership, you lose the game

The well-known German soccer official and current advisor at Borussia Dortmund, Matthias Sammer, is one of the greats in German soccer. In an interview with Dr. Gerald Schönbucher, CEO of Kaufland e-commerce, Sammer explains the origin of one of his guiding principles: “”Without leadership, everything is nothing””. Matthias Sammer discusses the power of hierarchical leadership and talks about how he has practiced leadership in his previous positions.

Blockbuster from Micha’s forge - episode 1 = ratings "Star Wars"

Fake ratings are the new gold, a new digital currency so to say. Why are they so important? This can often only be understood by studying psychology and algorithms. It is a manipulation that is unparalleled. The holy trinity in which the customer can be judge, god and savior and decide on victory and defeat.

Boosting Sales with 3D Commerce: Crafting Customer Experiences, Reducing Returns

Online shopping has evolved beyond merely functional webshops. Interactive 3D products and Augmented Reality serve as proven conversion boosters in E-commerce. The integration of interactive product presentations and configurable items revolutionizes the shopping experience, offering shop owners significant opportunities to enhance customer loyalty and increase revenue. Explore the potential of 3D commerce and transform your online store into a digital rockstar.

E-Commerce SEO 2024: Your Tool-Kit for a Successful SEO Strategy

SEO is currently undergoing its most significant transformation in years. Therefore, this presentation focuses specifically on E-Commerce SEO in 2024, with a targeted look at the evolving search landscape. How can online shops continue to thrive amidst AI, SGE, and other developments? You will gain insights into the latest trends and technologies relevant to SEO, along with practical guidance for successful implementation. The presentation highlights the impact of AI on content creation and optimization in E-Commerce, as well as the importance of SEO fundamentals for sustained success in online shop rankings. Additionally, practical tips and guidance are provided to enhance the visibility of your website. This presentation is aimed at those looking to update their SEO skills and prepare for the digital future.

Reach Global Markets with Language AI

In the rapidly expanding e-commerce landscape, bridging language barriers is crucial for reaching a global audience. This presentation will explore the potential of leveraging Language AI to facilitate market expansion and enhance customer engagement. We will explore strategies for launching new marketplaces with unprecedented speed and cost efficiency, delivering personalized shopping experiences tailored to diverse customer needs, and ultimately driving omnichannel success through streamlined translation. Join us to understand how integrating Language AI can become a key differentiator in delivering exceptional customer experiences and significantly boost your international e-commerce growth.

From local to global: the magic formula for international multi-marketplace management. And how do I find the right systems and service providers?

Get started now on Kaufland Global Marketplace - How easy it is to open up marketplaces and sell internationally

Today, almost every second e-commerce euro is earned on online marketplaces and platforms. But what do I actually have to consider if I want to sell my products on multiple channels? How does it work simply, securely and internationally? Payam Rahbari and Daniel Bleichroth show you how you can increase your reach and sales. They give you practical tips for selling on Kaufland Global Marketplace.

5 success factors of marketplaces

The number of marketplaces is growing rapidly and more and more retailers have become marketplaces in recent years. Expectations on the part of sellers and customers are rising enormously and the battle for reach, growth and access to customers is deciding who will prevail in the long term and which concept will be accepted by customers.

Personalization in e-commerce: Mix and match with these 10 ideas

10 fields of application for personalization in e-commerce are presented along the customer journey. To this end, the power of personalization is developed using illustrative examples and best practices are presented for the respective areas. As a bonus, there is a brief outlook on the future of personalization in the fashion industry.

Talk with Smudo: The transformation of the music world through artificial intelligence - And what about other industries?

Artificial intelligence is changing a lot in the music business in particular – this has an impact on the writing of music lyrics, music rights and image production. Smudo shows the changes, comments on them and draws a comparison to other industries, including e-commerce. An exciting talk with a real legend in the German music business!

Talk to me! - The search for the future in e-commerce

Search is probably the most important part of an online store and has a decisive influence on bounce rates. However, not all store operators are satisfied with the quality of their solution. At the same time, ChatGPT & Co. are bringing a paradigm shift in the communication between humans and machines, which is already today influencing expectations of search in online stores: I know my problem – you tell me the solution! So the question is: What does it take for search to benefit from this? In this presentation, Stefan Kuper will show that you don’t need a large external AI system to be able to communicate with a store search in natural language and get significantly better search results. He will explain which on-board tools can be used for and what simple steps are required to integrate them into your own systems. And since a live demo is worth a thousand words, it’s show time at the end!

You won't make friends with the GDPR

Dive into the world of data protection humor. What? Yes, it´s possible and it exists! My lecture combines laughter and data protection. Here, you’ll learn the basics of GDPR and understand what companies and data protection officers should actually do regarding data protection. With a twinkle in my eye, I establish practical relevance, sometimes with a touch of exaggeration. Tailored to the e-commerce theme, not only is the internet teased, but data protection itself invites sarcasm. Nevertheless, or perhaps because of it, understanding for this dry subject is heightened. Look forward to a data protection lecture of a “different kind.” Humorously added value for the e-commerce industry.

A station with a future and what it has to do with eCommerce.

“Box – Die Abholstation” is Deutsche Bahn’s new Click&Collect service. Consignments can easily be collected and returned contactlessly at a Packstation at the station. Whether orders from online stores or stationary retailers, the service is independent of suppliers and providers and can be used conveniently and flexibly by recipients at local public transport stations. The keynote will focus on the presentation of new, sustainable and efficient use cases for sellers that go beyond the traditional use of pick-up stations (open to all providers).

Turn product data into revenue: How to create and syndicate relevant content that converts

Amidst a growing array of channels and competitors, differentiation is key. High-end product information management harmonized with Shoppingfeed’s integrated marketplace and feed management, positions you for a competitive edge!

Multichannel touchpoint marketing and performance branding for scaling an 7-8 figure e-commerce brand

Sven Lang, founder and CEO of Lang Consulting GmbH, one of the leading agencies in e-commerce. With an expert team of over 40 professionals, Lang Consulting focuses on scaling e-commerce brands to 7 to 8-digit annual revenues. The main focus is on strategic and data-driven brand building, using multi-channel touchpoint marketing and performance branding.

The End of Life or just Shopware 5?

End of life mood for Shopware 5, but what actually happens after the end of life? What can affected sellers do? As a Shopware agency, we show you what options you have and that Shopware 6 might not be the right solution for everyone.

The Future of Tracking - Business in a cookieless world

The tracking landscape has changed a lot over the last year and will be facing new challenges with the deprecation of third party cookies also in Google Chrome. This presentation will set the scene from a legal and business perspective. Solutions will be shown how to react and act and what impact this will have on tracking.

Increase the profitability of your Amazon Ads by 30% in 30 days

Avoid common Amazon Ads mistakes to increase profitability and market share. Learn key strategies for campaign optimization, including keyword selection and budget management. This presentation will show you how to maximize ad spend and succeed on the largest marketplace.