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e-Commerce Day 2020
The trade fair for the online trade
15 May 2020 in Cologne
RheinEnergieSTADION, Aachener Str. 999
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Speakers at the e-Commerce Day 2023

Dr. Gerald Schönbucher

Kaufland e-commerce
CEO of Kaufland e-commerce

Update on Kaufland e-commerce

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Welcome & update on Kaufland e-commerce
Dr. Gerald Schönbucher gives an exciting update on the development of Kaufland e-commerce. What has happened in the last year and what innovations are in store?
Dr. Gerald Schönbucher
CEO of Kaufland e-commerce

Ralf Rangnick

Coach of the Austrian national soccer team

“Motivate, when things aren’t going well”

“Motivate, when things aren’t going well”
Ralf Rangnick is former sporting director and coach of RB Leipzig. 296 games after the founding of RasenBallsport Leipzig e. V., he and his club find themselves in the top echelon of European football. Since joining the Red Bull group in 2012 and with the help of playing rights bought from fifth-division team SSV Markranstädt, he led the team from the Regional league right into the Champions League. An unprecedented achievement in Bundesliga history.
Ralf Rangnick
Coach of the Austrian national soccer team

Tobias Schrödel

Author, live-hacker and IT-security expert on TV

“Live hacking – IT security with a difference”

“Live hacking – IT security with a difference”
The classic! Always renewed: the live hacking show that has thrilled thousands of people all over the world. Tobias Schroedel brings you closer to the world of hackers and takes a look into the poison cabinet of IT. In an entertaining way, he reveals security gaps that affect us all. A presentation with “aha” experiences as well as “a-hahaha” moments.
Picture credits: ©Robert Brembeck
Tobias Schrödel
Author, live-hacker and IT-security expert on TV

Jonny Hofberger

plentysystems AG
Head of Sales

“Operate internationally, automate processes and simplify logistics. Sell easily in the Czech Republic and Slovakia with Kaufland Global Marketplace and plentymarkets.”

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“Operate internationally, automate processes and simplify logistics. Sell easily in the Czech Republic and Slovakia with Kaufland Global Marketplace and plentymarkets.”
What do I actually have to pay attention to if I want to sell my products internationally? How do I keep it simple while complying with legal regulations? Jonny Hofberger explains the processes and procedures from the perspective of the leading e-commerce platform and provides you with the necessary knowledge, tips and tricks for the start of your internationalization!
Jonny Hofberger
Head of Sales, plentysystems AG

Hanna Hillnhütter

Händlerbund Management AG
Legal editor

“Legally compliant action in the marketplace”

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“Legally compliant action in the marketplace”
Competition law, copyright & Co.: How to act in a legally secure way on marketplaces without being warned off by a competitor. What legal pitfalls are there and how can they be avoided? You will also learn which current rulings and laws must be observed.
Hanna Hillnhütter
Legal editor, Händlerbund Management AG

Kashif Najmi

Dresma Inc.
Head of Sales EMEA

“Lifestyle Imagery without the Photo shoot”

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“Lifestyle Imagery without the Photo shoot”
Kashif Najmi, Head of Sales EMEA will be introducing the revolutionary AI powered photography app, DoMyShoot. Online sellers can now simply click images of their products using the DoMyShoot mobile app and get back ready to use product catalog images and marketing content in no time. With this disruptive, all in one solution for product photos, sellers can now create fresh content whenever required.
Kashif Najmi
Head of Sales EMEA, Dresma Inc.

Matthäus Michalik & Kevin Kirchhoff

Claneo GmbH
Founder & CEO (Matthäus) and SEO Consultant (Kevin)

“Top of the Search: The most important factors for a successful SEO strategy in eCommerce”

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“Top of the Search: The most important factors for a successful SEO strategy in eCommerce”
Success in eCommerce depends to a large extent on visibility in search engines. But how do you succeed in appearing at the top of the search results? The presentation gives an overview of the most important factors in the field of SEO for online stores. From the selection of the right keywords to the optimization of on-page elements and the importance of backlinks, all relevant topics will be examined. Special attention will be paid to the latest developments in this dynamic field. The aim of the presentation is to provide participants with practical tips and strategies for optimizing their eCommerce websites for search engines and thus generating more traffic and sales.
Matthäus Michalik & Kevin Kirchhoff
Founder & CEO / SEO Consultant of Claneo GmbH

Martin Groß-Albenhausen

BEVH
Deputy Chief Executive

“More than window dressing: AI in e-commerce on this side and beyond ChatGPT”

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“More than window dressing: AI in e-commerce on this side and beyond ChatGPT”
ChatGPT is decidedly “last year.” Not only is its database outdated (2021), but the semantic models have evolved over the years. But the hype is completely justified – even for e-commerce. Because it’s changing the way people deal with data volumes on the Internet. And will also change online searches for products from keyword to keyphrases. E-commerce has been working towards this since “Alexa”, “Siri”, “Cortana” & co. But more importantly, Data Science and Deep Learning will massively accelerate AI support for e-commerce functions.
Where can AI already help in e-commerce today, even for SMEs?
What are first steps and quick wins in machine learning?
And what are the next expected breakthroughs of AI in e-commerce?
Martin Groß-Albenhausen
Deputy Chief Executive of BEVH

Miriam Strasmann

Google
Head of Industry Retail

“State of Retail – Navigating through the fog”

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“State of Retail – Navigating through the fog”
In this keynote, Google will provide an overview of current trends in consumer behavior that help to guide through the ongoing macroeconomic uncertainty and provide implications for retailers on what will matter to successfully steer their business towards future economic growth.
Miriam Strasmann
Head of Industry Retail, Google

Philip Kehela

mokebo GmbH
CEO

“Dos and don’ts when building an e-commerce brand”

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“Dos and don’ts when building an e-commerce brand”
Building up a private label requires a lot: brand values, distribution policy & product development. How all this comes together to build a private label in e-commerce, you can learn from the best practice of the furniture startup mokebo.
Philip Kehela
CEO of mokebo GmbH

Michael Atug

CEO (MAW Werkzeuge GmbH) and digital rockstar

“When the ship(ment) hits the fan! – Here’s what you, I, and online selling can do to be more sustainable”

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“When the ship(ment) hits the fan! – Here’s what you, I, and online selling can do to be more sustainable”
Michael Atug shares his wealth of experience in his usual captivating way. When it comes to successfully integrating sustainability into corporate strategy, buying and selling is always at the forefront of his mind. He will focus on the exciting topic of returns, which hold great potential for reducing emissions. Meanwhile, from the customer’s point of view, returns are linked to high expectations, making them seem incompatible with greater sustainability at first glance. Using practical examples, the charismatic speaker and influencer will walk through how these apparent contradictions can not only be resolved, but even offer the potential to increase customer satisfaction.
Michael Atug
CEO of MAW Werkzeuge GmbH and digital rockstar

Michaela Lepke

take-e-way GmbH
Head of Strategic Distribution

“EPR (Extended Producer Responsibility) – Online trade is directly and always affected!”

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“EPR (Extended Producer Responsibility) – Online trade is directly and always affected!”
The new obligations of online marketplaces in Europe are a big issue. Online sellers have to register or license their packaging, Electric/electronic devices and batteries and the marketplaces have to ensure the correct EPR registration.
So far, the markets directly affected are Germany, France (here in 15 EPR categories) and Austria. If you sell on these marketplaces, you have to assume that the marketplace will check your correct registration. Usually, registration numbers and/or licensing documents are requested for this purpose.
Why is this and what are the obligations of online sellers when it comes to WEEE/packaging and batteries? Does this also apply to the new Kaufland marketplaces in the Czech Republic and Slovakia? What exactly are the obligations here?
Let us have a closer look!
Michaela Lepke
Head of Strategic Distribution, take-e-way GmbH

Florian Wildenburg

vidaXL
Global Business Development

“How vidaXL ensures its growth via Marketplaces”

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“How vidaXL ensures its growth via Marketplaces”
vidaXL is one of the fastest growing international e-commerce brands in Europe, focusing on furniture and home & garden products.
We offer a wide range of vidaXL branded products and aim to reach online customers everywhere around the world via marketplaces.
Florian Wildenburg
Global Business Development, vidaXL

Lara Marie Massmann & Sebastian Rechenberg

AdStrive / DHL
Head of New Business / Senior Consultant

“How to gain transparency in SEA in a global enterprise?”

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“How to gain transparency in SEA in a global enterprise?”
How do you create transparency about SEA activities in a group that is active in over 220 countries and territories and is organized into 5 divisions? Which challenges have to be mastered and which approaches help to support colleagues in the countries? And where does a centralization approach end? These and other questions will be answered in our presentation.
Lara Marie Massmann & Sebastian Rechenberg
Head of New Business (AdStrive)/ Senior Consultant (DHL)

Ulrich Pöhner

GREYHOUND Software GmbH & Co. KG
CEO

“The bot will do it – opportunities and dangers when AI takes over customer service”

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“The bot will do it – opportunities and dangers when AI takes over customer service”
AI has been THE trending topic in 2023 since ChatGPT virtuously handles entire conversations and tools like StableDiffusion produce images out of thin air. The hope is that these technologies will take over tasks for which it is becoming increasingly difficult to find suitable staff. But can ChatGPT replace the customer service team and make customers completely happy? Or are there limits and challenges where AI fails? Will business steer itself from now on or will we have to wait saying bye to work and hi to the dream beach?
Ulrich Pöhner
CEO of GREYHOUND Software GmbH & Co. KG

Andreas Mucke

MR.KNOW by Inspire Technologies GmbH
CEO & Founder

“How digital workers sustainably improve your customers’ shopping experience.”

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“How digital workers sustainably improve your customers’ shopping experience.”
New customer experiences & process automation are the big challenges in e-commerce. Discover how digital workers can help you address this topic holistically, delight your customers and automate your manual processes. In this way, your employees can be supported, response times can be shortened and, above all, the customer experience is directly improved.
Andreas Mucke
CEO & Founder of MR.KNOW by Inspire Technologies GmbH

Bernhard Ollefs

B+M Webworks GmbH
CEO

“More contribution margin instead of unprofitable sales – How sellers get more out of their Google Ads campaigns in times of inflation and price pressure (case studies + instructions to follow)”

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“More contribution margin instead of unprofitable sales – How sellers get more out of their Google Ads campaigns in times of inflation and price pressure (case studies + instructions to follow)”
Many online shops manage their Google Ads campaigns according to a ROI logic – regardless of different margins, return rates, and potential follow-up sales of their assortments. Not least due to the high inflation, this control approach is increasingly pressured. Other approaches are needed. Approaches that are more strongly focused on increasing the contribution margin and the result than controlling according to the key figure “sales”. In this presentation, Bernhard Ollefs will show which advanced control logics have proven successful in practice. Supported by numerous case studies, online sellers will get a good overview of their options in difficult economic times.
Bernhard Ollefs
CEO of B+M Webworks GmbH

Anne Lisa Weinand

Director of ECC KÖLN

“Future of Retail – 5 Assumptions”

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“Future of Retail – 5 Assumptions”
For more than three years, e-commerce has been in perpetual crisis mode: COVID pandemic, supply chain problems and the war in Ukraine mean that e-commere is changing faster than ever. But what will remain afterwards? To what extent will consumer behavior change permanently? Kai summarizes the developments based on numerous studies by ECC KÖLN in five assumptions and shows what they mean for e-commercde in the future.
Anne Lisa Weinand
Director of ECC KÖLN

Patrick Marioneck

Mailfly
CEO

“Email Marketing Insiders: Instantly more email addresses and fresh sales for your business”

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“Email Marketing Insiders: Instantly more email addresses and fresh sales for your business”
You don’t use email yet, you write it yourself, or an agency “does it on the side”? Then here’s what’s waiting for you:
The unique difference between traditional newsletters and modern automations to clearly set you apart from the competitors.
Real-life examples of how you can collect 40-100 new email addresses for every 1000 visitors.
Which mails are really needed to multiply your sales?
Patrick Marioneck
CEO of Mailfly

Dominic Nelle

JTL-Software-GmbH
Product Owner

“Your entrance into the world of online marketplaces”

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“Your entrance into the world of online marketplaces”
Online marketplaces are getting more and more popular, attracting a growing number of busy buyers. Merchants wishing to affirm and expand their reach need to sell on as many platforms as possible. The new JTL API is the tool of choice when it comes to entering the vast world of online marketplaces. Product Owner Dominic Nelle will take you along on the API journey and show you how to make the most of your listings on Kaufland and Co – with a single software.
Dominic Nelle
Product Owner, JTL-eazyAuction

Miriam Wohlfarth & Niclas Storz

Banxware / tidely
Founder / Founder & Co-CEO

“Liquidity fully managed, perfect use of growth opportunities – this is how it’s done in 2023”

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“Liquidity fully managed, perfect use of growth opportunities – this is how it’s done in 2023”
Keeping track of complex financial flows can be a real challenge for emerging retailers. Reading growth opportunities from the balance sheets, and all this alongside the core business? That’s a big thing, and not just in turbulent times.
Miriam and Niclas promise: With the right tools, that’s no longer a problem! Together, the two have built a real precedent: Intelligent liquidity management with integrated growth capital at the push of a button. They believe: Business should no longer be blocked by liquidity bottlenecks. Sellers should have access to crucial capital at short notice – at any time.
Miriam Wohlfarth & Niclas Storz
Gründerin (Banxware) / Founder & Co-CEO (tidely)

Julius Wegmann

Fiege Logistik Holding Stiftung & Co. KG
Head of FIEGE NOW

“FIEGE x Swing2Sleep: Plug’n’Play E-commerce Fulfillment for a successful D2C Business”

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“FIEGE x Swing2Sleep: Plug’n’Play E-commerce Fulfillment for a successful D2C Business”
It’s nice to see your online shop is growing and that the revenue is rising! But with that the need of more storage capacities, staff and customer service efforts becomes more important to the business. That’s exactly what Swing2Sleep as an online retailer has experienced and has therefore started a cooperation with FIEGE NOW for an easy, fast-growing and supportive logistic solution.
Julius Wegmann
Head of FIEGE NOW

Genc Rama

Deutsche Post DHL
Vice President Stationary Sales & Digital Sales

“E-commerce market trends from the perspective of a logistics company”

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“E-commerce market trends from the perspective of a logistics company”
In order to meet the expectations of your customers, you should regularly ask yourself key logistical questions from the customers’ point of view. Is next-day delivery offered for key markets and returns processed efficiently? Is there an end-to-end visibility from the online purchase to the front door available? What role does sustainability have?
In his presentation Genc Rama will address these questions and insights from the point of view of the customers and a logistics company.
Genc Rama
Vice President Stationary Sales & Digital Sales, Deutsche Post DHL

Oliver Prothmann

Bundesverband Onlinehandel (BVOH)
President

“TOP 150 Online Marketplaces in Europe – From Relevance to Dominance”

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“TOP 150 Online Marketplaces in Europe – From Relevance to Dominance”
Learn all about the TOP 150 online marketplaces in Europe and their special features. Find new relevant sales channels for yourself and details about the dominant marketplaces. Use these insights for your business and share your experiences on international marketplaces. As a bonus, you will receive the list of TOP 150 marketplaces in Europe at the end.
Oliver Prothmann
President of Bundesverband Onlinehandel (BVOH)

Fabian Neprjachin

DODO Germany GmbH
Chief Commercial Officer DACH

“Same-day delivery – the new standard in e-commerce”

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“Same-day delivery – the new standard in e-commerce”
Explore the growing popularity of same-day delivery and its importance in meeting customer demands for faster and more convenient delivery options. Develop a well-rounded understanding of the various aspects of same-day delivery for businesses while considering the complexities involved in logistics and coordination. Investigate the possible expansion and opportunities for same-day delivery in Germany as technological advancements and more efficient logistics develop. Learn more about the opportunities and challenges of same-day delivery.
Fabian Neprjachin
Chief Commercial Officer DACH, DODO Germany GmbH

Juliane Kissau & Luis Fröhling

Tradebyte Software GmbH
Senior Success Manager & Sales Manager

“It’s a match – How brands find the right retailer and the other way around”

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“It’s a match – How brands find the right retailer and the other way around”
If you think of Tinder now, you’re right – brands and retailers want and should be a perfect match. But how can I be sure that in the end it is really promising? How do you create a digital business relationship that lasts? And what about long-distance relationships (aka internationalization)? The good news is: it works. We’ll use succes stories and lots of practical examples to show you how to find the perfect match.
Juliane Kissau & Luis Fröhling
Senior Success Manager & Sales Manager, Tradebyte Software GmbH

Jan Sperber

ECommerce One AcquiCo GmbH
Head of Sales

“Key Trends in Multichannel Commerce”

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“Key Trends in Multichannel Commerce”
Consumer behavior is constantly changing, and nothing is as constant as change. What are the trends in multichannel commerce that online merchants should always keep in mind in order to continue selling successfully in the future? And what should every merchant keep in mind to keep a growing business under control without being overwhelmed? Jan Sperber from ECommerce One provides answers to these and other questions.
Jan Sperber
Head of Sales, ECommerce One AcquiCo GmbH

Fatih Baser

Kaufland e-commerce
Vice President Product

“Insights into product development: our roadmap with a focus on loyalty and marketing”

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“Insights into product development: our roadmap with a focus on loyalty and marketing”
In this presentation, you will gain insights into the product portfolio, current initiatives and marketing opportunities for our sellers at Kaufland Global Marketplace. One focus lies on the further development of the Kaufland Card into an omnichannel loyalty program for a holistic and seamless customer experience. By integrating the marketplace with our popular Kaufland App, we reach millions of customers. Where the journey is headed and how you can benefit from it is explained by Fatih Baser, Vice President Product.
Fatih Baser
Vice President Product, Kaufland e-commerce

Claudia Studtmann

Meta
Head of Retail Dach

“Business Messaging: Exploring the Opportunity for Better Communication”

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“Business Messaging: Exploring the Opportunity for Better Communication”
In her presentation, Claudia Studtmann showcases trends and best practices in business messaging and how it enables companies to enhance their communication to the next level.
Claudia Studtmann
Head of Retail Dach, Meta

Johannes Altmann

Shoplupe
CEO

“WHY? Why we should ask more and what customer-centric really brings to the table”

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“WHY? Why we should ask more and what customer-centric really brings to the table”
Every modern digital company is encouraged to make “datadriven decisions.” This has resulted in a popularity and flood of tools that output numbers, headmaps, charts and more. Hardly any decision is made anymore without trying an A/B test. But has this brought us closer to the customer? Probably not. We now know exactly what customers do, but we still don’t know why. In his presentation, Johannes Altmann explains why we don’t just ask the customer what we’re missing out on and why customer-centric looks completely different.
Johannes Altmann
CEO of Shoplupe

CrispyRob (Robert Brosowski) & Roman Blumenstock

ROB’s / LIMITD
Content Creator / CEO

“From the potato to Kaufland – ROB’s by CrispyRob”

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“From the potato to Kaufland – ROB’s by CrispyRob”
In their presentation, Germany’s biggest snack influencer CrispyRob (2 million subscribers on YouTube) and LIMITD CEO Roman Blumenstock show how they partnered with Kaufland to launch Germany’s widest-reaching snack brand and revolutionize the German snack market. The presentation will be followed by a Q&A with both.
CrispyRob (Robert Brosowski) & Roman Blumenstock
Content Creator (ROB’s) / CEO (LIMITD)

David Antos & Stefan Hoppe

Boston Consulting Group / Kaufland Czech Republic
Principal / CEO

“Sell more! Your chance to grow cross-border with the Czech & Slovak market” (expert panel)

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“Sell more! Your chance to grow cross-border with the Czech & Slovak market” (expert panel)
Compared to Germany, the Czech Republic and Slovakia are not necessarily among our biggest neighbors – yet Kaufland Global Marketplace has put these two countries at the top of it’s expansion list. Why this country double is crucial for your growth and what special role the Kaufland brand plays in these regions, you will learn first hand from Dr. Gerald Schönbucher (CEO Kaufland e-commerce), Stefan Hoppe (CEO Kaufland Czech Republic) and David Antos (Principal of Boston Consulting Group) in our one hour discussion panel.
David Antos & Stefan Hoppe
Principal of Boston Consulting Group / CEO of Kaufland Czech Republic

Remo Nürnberg

loadbee GmbH
Head of Costumer Acquistion

“Premium Content boosts your sales”

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“Premium Content boosts your sales”
“Premium Content – the treasure in the honey pot of digital marketing! Premium Content is the key to standing out from the crowd and differentiating yourself from the competition. Premium Content not only informs, but also inspires and convinces. Find out how you can easily share the premium content of brands with your customers. Strengthen your marketplace and gain the trust of your customers: present the right content at the right time – almost automatically.”
Remo Nürnberg
Head of Costumer Acquistion, loadbee GmbH

Jana Micus

Adstronauts GmbH
CEO

“Strategies behind 1359% revenue growth in a year with your own online shop”

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“Strategies behind 1359% revenue growth in a year with your own online shop”
This lecture is perfect for anyone who sells products online and wants to further expand the revenue of their own shop. It reveals the strategies behind an astounding revenue growth of 1359% in one year with an online shop, while many others stagnated or experienced declining sales in 2022. From the proper sequence to effective marketing techniques, all aspects that have contributed to achieving this remarkable result are covered.
Jana Micus
CEO of Adstronauts GmbH