“When the ship(ment) hits the fan! – Here’s what you, I, and online selling can do to be more sustainable”
Michael Atug shares his wealth of experience in his usual captivating way. When it comes to successfully integrating sustainability into corporate strategy, buying and selling is always at the forefront of his mind. He will focus on the exciting topic of returns, which hold great potential for reducing emissions. Meanwhile, from the customer’s point of view, returns are linked to high expectations, making them seem incompatible with greater sustainability at first glance. Using practical examples, the charismatic speaker and influencer will walk through how these apparent contradictions can not only be resolved, but even offer the potential to increase customer satisfaction.
CEO of MAW Werkzeuge GmbH and digital rockstar