In the rapidly expanding e-commerce landscape, bridging language barriers is crucial for reaching a global audience. This presentation will explore the potential of leveraging Language AI to facilitate market expansion and enhance customer engagement.
We will explore strategies for launching new marketplaces with unprecedented speed and cost efficiency, delivering personalized shopping experiences tailored to diverse customer needs, and ultimately driving omnichannel success through streamlined translation.
Join us to understand how integrating Language AI can become a key differentiator in delivering exceptional customer experiences and significantly boost your international e-commerce growth.
How do you bridge the online and offline experience as a premium retailer? And how is first party data becoming the foundation of building long-lasting relationships with customers? Join us for a session featuring best practices from Samsøe Samsøe, the Danish international fashion powerhouse, with 50 own brand stores across 35 countries, who are on a journey to unify the brand experience, both online and in-store. With its own e-com growing fast each year, 75 % of their B2C revenue still comes from the physical stores – hence the need for a loyalty program to turn first-time buyers to repeat customers and elevate the brand across all channels.
With its expansion into Slovakia and the Czech Republic in 2023, Kaufland Global Marketplace has successfully laid the foundation for an internationalization. Two more markets, Poland and Austria, are at the top of the expansion list for 2024. Today, our expert panel will tell you how the Czech market is currently doing, why the two countries are particularly exciting, what role the Kaufland brand plays in Poland and what to look out for when expanding if there is no local brand awareness.
We shed light on the current problems in online retail. We discuss the current political status of returns and withdrawal abuse. We address the consequences of marketplace closures and what solutions are available. We will also be looking at Temu. What opportunities and risks there are and what we are doing both politically and in direct exchange with Temu.
Discover how you can save time and effort and have error-prone processes taken over by experienced professionals at the FIEGE Digital E-Commerce Restaurant. Professional payment processing and effective complaints management are just a few of our speciality ingredients. Find out why a visit to a restaurant is worthwhile compared to cooking yourself. Join us and get your place at the table of success!
It is not without reason that more and more brands and sellers are turning to multichannel strategies to get started in e-commerce. From minimised business risks to increased competitiveness and reach to higher sales figures – the arguments are obvious. But setting up and managing independent channels can quickly become complex, time-consuming and resource-intensive. But that doesn’t have to be the case. In this session, Franca & Tom from Channable will share 5 top tips in multichannel advertising 2024.
End of life mood for Shopware 5, but what actually happens after the end of life? What can affected sellers do? As a Shopware agency, we show you what options you have and that Shopware 6 might not be the right solution for everyone.
The number of marketplaces is growing rapidly and more and more retailers have become marketplaces in recent years. Expectations on the part of sellers and customers are rising enormously and the battle for reach, growth and access to customers is deciding who will prevail in the long term and which concept will be accepted by customers.
AI is changing the world of marketing. We look at the latest trends and innovations on how to combine human expertise with technology to achieve the best results.
